In a significant development in video surveillance and security, Sparsh CCTV, a trailblazer in the industry, has proudly announced its collaboration with Bollywood icon and philanthropist Sonu Sood. This partnership parallels Sonu Sood’s influential image and impactful philanthropic work with Sparsh’s commitment to delivering cutting-edge video surveillance solutions. Sonu Sood will now serve as the brand ambassador for Sparsh, and together, they are set to embark on a journey to convey a strong, positive, and hopeful message to the people of India.
The seamless alignment of Sonu’s image and body of work with Sparsh’s philosophy has paved the way for this strategic collaboration. Sparsh CCTV, under the leadership of Sanjeev Sehgal, Founder & MD, expressed excitement about this association. Sehgal remarked, “We are very excited to partner with Sonu Sood as the face of Sparsh. This strategic move perfectly resonates with our brand’s ethos, and we aim to reinforce our commitment to serving our nation with trust, honesty, and unwavering commitment. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.”
Equally enthused about the collaboration, Sonu Sood shared his thoughts, stating, “This partnership is an extension of my dedication and love for my country. I’ve always recognized and supported made in India brands. I’m thrilled to be affiliated with Sparsh CCTV cameras providing the country with the finest products and ensuring everyone’s safety.”
Sparsh CCTV, a legacy brand, etched its name in history by manufacturing the first-ever Made in India CCTV camera in 2008. Since then, the brand has evolved into a key contributor to the country’s surveillance landscape, pivotal in critical sectors such as railways, roadways, airports, homeland security, industry 4.0, 5G telecom, and defense. The company’s journey is a testament to its commitment to innovation, quality, and contributing to the nation’s safety infrastructure.
The partnership with Sonu Sood signifies more than just a brand endorsement; it represents a shared vision for safety, security, and a prosperous future. As Sparsh and Sonu Sood join forces, their collective impact is poised to resonate not only in the realm of video surveillance but also in the hearts of the people they aim to serve. Together, they are set to amplify the message of trust, reliability, and a commitment to building a safer and more secure India. This collaboration transcends the boundaries of a conventional brand ambassadorship, embodying a shared journey towards a brighter, safer tomorrow.