Adidas launches ‘The Home Of Classics’ campaign
The visuals capture Singh in carefree movements capturing how these iconic shoes are made a classic with the wearers’ experience. The campaign visuals on key Adidas Originals doors and the local website sport the Supercourt, Superstar, Stan Smith and Continental 80
adidas Originals, the sportswear brand for the streets, has launched a product campaign Home Of Classics that pays tribute to some of the brand’s most foundational silhouettes. Bringing four franchises – both archival and contemporary – into a single collection, Home Of Classics is a representation of 50 years of the brand’s expertise with white leather sneakers, reimagined for present day.
The collection features Stan Smith, Superstar, Continental-80 and one new entrant in the family – Supercourt!
Fronted by India brand ambassador Ranveer Singh as the protagonist, the Home Of Classics campaign is shot by celebrity and fashion photographer Errikos Andreou. True to the campaign narrative ‘Made With Care, Worn Without’, the visuals capture Singh in effortless, carefree movements capturing how these iconic shoes, built with unrivalled expertise, are made a classic with the wearers’ experience. The campaign visuals on key adidas Originals doors and the local website, sport the Supercourt, Superstar, Stan Smith and Continental 80.