Maybelline New York has announced actress and entrepreneur Shay Mitchell as its newest global brand ambassador. Known for her dynamic roles and entrepreneurial ventures, Mitchell will be featured in Maybelline’s upcoming campaigns, including a major global campaign set to launch this fall. Additionally, she will play a significant role in promoting two new product launches that are yet to be announced.
Trisha Ayyagari, Global Brand President of Maybelline New York, expressed her excitement about the partnership, saying, “We believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun. As an actress, entrepreneur, and mom, Shay Mitchell is carving out a path in the world that is truly her own – she inspires us all to take on new adventures and embrace our individuality. We are beyond thrilled to welcome her to the Maybelline family.”
Shay Mitchell’s extensive acting career and entrepreneurial spirit make her a perfect fit for Maybelline, a brand that celebrates individuality and self-expression. As a global brand ambassador, Mitchell will be featured in various product and brand campaigns, bringing her unique style and energy to the forefront.
Fans can look forward to seeing Mitchell in Maybelline’s new campaigns and product launches this fall, as she joins the ranks of other notable ambassadors who have represented the iconic beauty brand.