New Delhi: Prayag India, a leading name in the bath fittings and sanitaryware industry, is proud to announce its latest product placement in the highly anticipated Bollywood movie Loveyapa. Set to release on February 07, the film features rising stars Junaid Khan, son of Aamir Khan, and Khushi Kapoor, daughter of the legendary Sridevi while promising to bring a fresh, youthful romance to Hindi cinema audiences.
With a legacy of over three decades in premium-quality products, Prayag India continues to strengthen its association with the Indian entertainment industry. The brand has a successful history of product placements in Bollywood, having previously featured in hit films like Azhar. Beyond cinema, Prayag India has been a prominent name in sports sponsorships, actively participating in major leagues such as the Pro Kabaddi League, Indian Super League (ISL), and the prestigious Indian Premier League (IPL). Through these associations, Prayag India reinforces its commitment to innovation, excellence, and widespread brand visibility.
Nitin Aggarwal, Managing Director of Prayag Polymers, expressed his excitement about the collaboration, stating, “We are thrilled to see our brass-based products seamlessly integrated into the visual aesthetics of Loveyapa. Our brand represents durability, quality, and modern design, making it a natural fit for a film that beautifully blends contemporary themes with timeless storytelling. Seeing our products featured in significant parts of the movie is a proud moment for us, as it enhances the film’s aesthetic while subtly promoting our innovation.”
Loveyapa is a vibrant romantic drama that captures the chaos and comedy that ensue when a couple exchanges mobile phones, uncovering hidden secrets and unexpected truths. With Prayag India’s cutting-edge brass-based products featured prominently throughout the film, the brand continues to shine on the silver screen while reinforcing its commitment to quality craftsmanship.
Adding to the brand’s glamorous appeal, Bollywood diva Malaika Arora serves as Prayag India’s esteemed brand ambassador. Known for her elegance, style, and strong influence in the fashion and lifestyle space, Malaika perfectly embodies the brand’s ethos of luxury and sophistication. Her association with Prayag India further strengthens its positioning as a premium choice for modern homes and interiors.