TREASURE Joins Forces with Crocs as Brand Ambassador
In an exciting announcement, CROCS has unveiled its latest collaboration, appointing the talented members of TREASURE, the renowned boy group under YG Entertainment, as its brand ambassadors. This partnership marks the beginning of the TREASURE x CROCS™ global campaign, promising a fusion of style, individuality, and creativity.
TREASURE, the breakout sensation from 2020 with their hit single “Boy,” has captured hearts worldwide with their music and distinctive fashion sense. Their rise to stardom has been swift, earning them a dedicated fanbase and accolades for their unique approach to style and performance. Recognizing their innate sense of individuality and freedom, CROCS has handpicked TREASURE to represent its brand, citing a perfect alignment of values and identities.
The decision to collaborate with TREASURE stems from their natural affinity with the iconic footwear brand. Members of the group have been spotted sporting Crocs in various settings, effortlessly blending comfort with style—a principle at the core of Crocs’ philosophy. This shared appreciation for self-expression and authenticity forms the foundation of the TREASURE x CROCS™ partnership.
The global campaign, aptly named Come As You Are™, is set to unfold over the course of 2024 and 2025, offering fans an immersive experience that celebrates individuality. From engaging content creation to captivating offline events and exclusive photo card giveaways, the campaign aims to empower fans to embrace their true selves and express their uniqueness confidently.
As TREASURE embarks on this exciting journey with CROCS, fans can expect a harmonious blend of creativity, innovation, and a celebration of diversity. Through their collaborative efforts, both TREASURE and CROCS strive to inspire individuals worldwide to confidently step into the world, unapologetically embracing who they are.
The TREASURE x CROCS™ partnership symbolizes more than just a collaboration between a boy group and a footwear brand; it represents a shared commitment to authenticity, self-expression, and the power of individuality. Together, TREASURE and CROCS are poised to make waves in fashion and beyond, leaving an indelible mark on those who dare to defy conventions and embrace their true selves.