NIVEA India has recently appointed Geetika Mehta as the new Managing Director. This decision comes as part of NIVEA’s commitment to navigating the dynamic skincare market in India and reinforcing its position as a trusted skincare brand.
Geetika Mehta brings an extensive background in the Fast-Moving Consumer Goods (FMCG) sector, accumulating over two decades of experience. Her proven track record in managing both small-scale businesses and large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa, positions her as a valuable addition to the NIVEA team.
Before assuming the role at NIVEA India, Geetika Mehta served as the Managing Director at Hershey India for a tenure of 2.5 years. Before this, she contributed significantly during her 18-year journey with Hindustan Unilever Limited (HUL), a major player in the FMCG industry.
Expressing her enthusiasm about the new role, Geetika Mehta stated, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”
NIVEA, owned by the German multinational company Beiersdorf AG, has consistently been a frontrunner in the skincare product market. The brand’s commitment to excellence aligns with Geetika Mehta’s vision, poising her to steer NIVEA India toward new heights.
The skincare industry is constantly evolving, and Geetika Mehta’s appointment reflects NIVEA’s dedication to staying at the forefront of these changes. With her wealth of experience and strategic leadership, Geetika is expected to play a pivotal role in guiding NIVEA India through this dynamic landscape and fostering innovation in the skincare domain. The brand looks forward to leveraging her expertise to strengthen its market presence and continue providing quality skincare solutions to millions of Indian consumers.