India’s Olympic gold medallist and world champion in javelin throw, Neeraj Chopra, has joined Audi India as a brand ambassador. This partnership is more than just about luxury cars and medals; it celebrates shared values like performance, speed, precision, and a forward-thinking attitude.
Neeraj Chopra became a household name after winning a historic gold medal in the javelin throw at the Tokyo 2020 Olympic Games. Since then, he has continued to make India proud with wins at the Asian Games, Commonwealth Games, and World Championships. Most recently, he won a silver medal at the 2024 Paris Olympics and became the first Indian javelin thrower to cross 90 meters at the Doha Diamond League – an extraordinary achievement.
Audi India saw something special in Neeraj. Balbir Singh Dhillon, Head of Audi India, says, “Neeraj Chopra is the embodiment of excellence. His journey from ambition to achievement matches Audi’s spirit. He’s not just fast and strong—he’s focused and determined, just like our brand.”
Audi believes in breaking limits and leading with innovation, and Neeraj Chopra is the perfect example of that mindset.
Audi entered the Indian market in 2007 as part of the Volkswagen Group and quickly became one of the country’s most popular luxury car brands. With stylish models like the Audi A4, A6, Q5, Q7, and the performance-focused RS series, Audi captured the attention of car lovers who valued design and engineering.
Audi India set up its headquarters in Mumbai and operates through a network of dealerships across major cities. Over the years, it has launched locally assembled cars to make premium driving more accessible to Indian customers. Audi is also focusing on electric mobility with its e-tron range, showing its commitment to a sustainable future.
Neeraj Chopra also shared his excitement, saying, “I’ve always admired Audi—not just for the cars, but for what they stand for. As an athlete, I believe in always pushing forward. Audi does the same, and I’m proud to represent them.”
Karan Yadav, Chief Commercial Officer at JSW Sports, the team that manages Neeraj, added, “This is a landmark partnership for Indian sport and business. Audi is a brand Neeraj truly admires, and their values align perfectly.”
Audi is a leading German car manufacturer known for its luxury vehicles, cutting-edge technology, and sleek designs. The brand stands for innovation, style, and top performance. Whether it’s speed on the road or smart technology inside the car, Audi is all about staying ahead.
Their slogan, “Vorsprung durch Technik”, means “Progress through Technology,” and it reflects their constant push to create better, smarter cars for the future.
This partnership between Neeraj Chopra and Audi India is more than a branding deal, it’s a meeting of two champions who never settle for less.