Nandani Creation Limited ropes in Madhuri Dixit as brand ambassador

Nandani Creation, a Jaipur-based ethnic wear brand, has recently appointed Bollywood actress Madhuri Dixit as its brand ambassador to promote the company’s ‘Jaipur Kurti’ and ‘Desi Fusion by Jaipur Kurti’. The brand focuses to enlarge its reach across the nation to increase visibility and sales through the association.

“We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs,” said Anuj Mundhra on collaboration, Chairman & Managing Director of Nandani Creation Limited.

Madhuri Dixit, who is known for her elegant and graceful persona, will be seen promoting the brand through various marketing mediums, which include in-store visual branding, electronic, print, and digital media advertisements as part of its campaign.

The Dhak Dhak Karne Laga actress has a massive fan following across the country, and her association with the brand is expected to boost its popularity. The brand sells its products through its exclusive stores, website and main e-commerce sites like Myntra, Ajio, Nykaa, Amazon, Tata Cliq, and Flipkart among others.