Schwarzkopf, a leading name in haircare and color, has just announced actress Lindsay Lohan as its newest brand ambassador. This exciting partnership highlights Lohan’s deep and long-standing relationship with celebrity colorist Tracey Cunningham, who has been styling her hair for more than 20 years.
“Tracey is more than my colorist—she’s my creative partner,” said Lohan. “Whether I’m filming a new movie or walking the red carpet, there’s usually only one chance to get my hair color right—and very little time to do it. Tracey always delivers and takes time to explain what products she uses. I discovered Schwarzkopf through her, and now it’s the only brand I trust.”
To mark the start of the partnership, Schwarzkopf is sharing the exact formula Cunningham used to create Lohan’s latest hair transformation—a fresh and radiant shade called Soft Gloss Blonde. This luminous blonde look is already gaining attention and is set to inspire fans and stylists alike.
Teresa Cordova, head of Schwarzkopf Masterbrand U.S., said, “We love how Lindsay plays with her hair color. Her styles reflect how deeply personal hair can be, and how much people trust their colorists and the products they use. At Schwarzkopf, we’re proud to create professional-grade products that make those transformations possible.”
To support its professional community, Schwarzkopf Professional is also launching a limited-time display at beauty supply stores across the U.S., featuring the exact products Tracey used to create Lindsay’s signature blonde look. These include Schwarzkopf Professional’s trusted IGORA VIBRANCE and BLONDME formulas.
“Lindsay and I have grown together over the years, and it’s always a joy to work with her,” said Cunningham. “Taking her lighter required products I completely trust—especially when working with someone preparing for a major film or red carpet moment. Schwarzkopf always gives me the shine, strength, and results I need.”
With this new collaboration, Schwarzkopf and Lindsay Lohan are bringing Hollywood glamour and salon-quality haircare to the spotlight—proving that with the right products and partnership, great hair is always possible.