Gucci has officially announced that Lee Know, a popular member of the K-pop group Stray Kids, is now their new Global Brand Ambassador. This exciting news has made fans around the world very happy.
Lee Know, who debuted with Stray Kids in 2018, is known not only for his powerful dance skills and performances but also for writing and composing music. His many talents have helped him become a respected artist in both music and fashion.
Lee Know has always had a great sense of style. He often wears Gucci for public appearances and magazine shoots. He even attended Gucci’s Cruise 2025 fashion show in London, showing his growing connection with the brand.

Gucci chose Lee Know because of his unique personality, creativity, and global influence. He brings new energy and style to the brand. Talking about this big moment, Lee Know said, “I believe Gucci is a brand that connects the past and present through tradition and modern creativity. I’m truly honored to join their journey.”
As a Global Brand Ambassador, Lee Know will be featured in major Gucci campaigns, global events, and special projects. His new role shows that Gucci wants to work with cultural icons who inspire people all over the world.
With this partnership, fans can expect to see more of Lee Know’s stylish looks and creative spirit in future Gucci campaigns. It’s a perfect match between a world-famous fashion house and a talented K-pop star.