International music star Shakira has been announced as the new brand ambassador for Epson in the META-CWA region, which encompasses the Middle East, Turkey, Africa, Central Asia, and West Asia.
Epson says the partnership highlights its focus on youth, creativity, and innovation. The company believes Shakira, known not just for her music but also for her work in education and entrepreneurship, perfectly represents its values. As a mother, artist, and businesswoman, she brings the right mix of inspiration and leadership.
Through this collaboration, Epson hopes to promote its mission of making technology more accessible and sustainable for everyone. The partnership is part of Epson’s Imagine New Possibilities campaign, which aims to inspire the next generation to explore their creative ideas with confidence.
Natalie Harrison, Epson’s Marketing Director for META-CW Asia, said the company’s goal is to empower today’s creators and future leaders through hands-on engagement and smart technology. Epson’s tools are already widely used in schools, homes, and offices, helping students, teachers, entrepreneurs, and families in their daily lives.
The campaign with Shakira will include digital media, retail promotions, and education-focused initiatives across the region. It encourages creativity, imagination, and performance while offering the tools needed to bring big ideas to life.
The partnership officially started on July 1 and is expected to boost Epson’s reach and impact across multiple platforms.