Lacoste Partners with Olympic Athletes Ashleigh Johnson, Ruth Mwandumba, and Marcel Nguyen
French fashion brand Lacoste has signed on three Olympic athletes as its new brand ambassadors: water polo player Ashleigh Johnson from the USA, shooter Ruth Mwandumba from UK and German gymnast Marcel Nguyen.
These athletes have signed a partnership with the brand that will last until 2025. The partnership is aimed to reaffirm the brand’s link with the Olympic Games and the Paralympics, and the new brand ambassadors have been chosen for their elegance, style and spirit in sports and outside their chosen fields.
The brand wants to use these athletes as examples of their dedication, tenacity and innovation. Additionally, in March 2022, Lacoste had announced Venus Williams as its global brand ambassador and teamed up a month later with quadri-amputee swimmer Théo Curin to create the very first collection bearing the name of a handisport athlete, intended for both people with and without disabilities.