Bollywood star Kriti Sanon has been announced as the new brand ambassador for Magic Moments Vodka.
Radico Khaitan Limited, the company behind the popular vodka brand, is thrilled to have her on board. “We are absolutely pumped to have Kriti join us,” said Abhishek Khaitan, Managing Director. “She’s smart, stylish, and fearless—just like the new generation we want to connect with.”
Amar Sinha, COO of Radico Khaitan, added, “Kriti is not just a star—she’s a whole vibe. She connects perfectly with today’s bold and confident crowd. She’s the ideal partner as we grow the brand further.”
Kriti herself is excited about the partnership. “Magic Moments is all about owning your vibe and celebrating life. I’m super excited to join the Magic family. This partnership is full of fun, energy, and good vibes—just the way I like it!” she said.
This big news comes as Magic Moments hits a major milestone—selling over 7 million cases this year. The brand remains a top choice for individuals seeking to create lasting memories and enjoy quality time.
With Kriti Sanon as the new face, Magic Moments is ready to make its next chapter truly magical.