Jos Alukkas Promotes Trust and Courage with R. Madhavan as Brand Ambassador
Jos Alukkas, a renowned jewelry group, has announced a new campaign centered around the theme of “courage” and has signed popular actor R. Madhavan as its pan-India brand ambassador.
The campaign aims to highlight the importance of trust in relationships and how it can foster confidence and courage. As part of the campaign, Jos Alukkas has also filmed a TV advertisement featuring R. Madhavan and popular South-Indian actor Keerthy Suresh, which will be telecast in multiple languages.
John Alukka, the Managing Director of Jos Alukkas, expressed the company’s excitement about the collaboration with R. Madhavan, stating, “Jos Alukkas is at the juncture of a major Pan-India expansion. We believe in values and hence we had a match in R Madhavan when the initial thought for a pan-Indian brand ambassador came to our mind.”
Despite the increase in gold rates, Jos Alukkas spokesperson shared that the company continues to see consumers choosing gold as their preferred investment. The jewelry group sees its expansion as a strategic decision, and the collaboration with R. Madhavan is expected to further boost its brand presence across India.
The campaign has been put together by Jos Alukkas and its advertising team, PUSH 360, and focuses on the theme of courage, emphasizing the role of trust in building relationships and fostering confidence. With R. Madhavan as its brand ambassador, Jos Alukkas aims to connect with audiences across India and promote its brand values of trust and reliability in the jewelry industry.
Jos Alukkas Advertisement Cast
Male Model: R Madhavan @actormaddy
Female Model: Keerthy Suresh @keerthysureshofficial