Epic Condoms, a leading division of India’s top condom brand Manforce, has announced acclaimed actress Radhika Apte as its official brand ambassador. This collaboration marks a significant step in reshaping conversations around sexual health and female pleasure in India.
The new campaign, featuring Radhika Apte, is a bold initiative aimed at highlighting the importance of female pleasure and empowering women to make informed choices about condoms. Traditionally, discussions about condom use have been dominated by men, often leaving women feeling uncomfortable or excluded. This campaign seeks to address this imbalance by encouraging women to prioritize their own pleasure, protection, and comfort in partnership with their significant others.
The campaign’s central message is a powerful reminder that women should never hesitate to choose what is right for them, especially when it comes to condoms. The consequences of compromised quality in sexual protection predominantly affect women, making it crucial for them to have a say in the decision-making process. By shifting mindsets, the brand aims to empower women to take control of their sexual health and well-being.
As part of this campaign, Epic Condoms has introduced the Epic ThinX Condom, an innovative product designed with the modern user in mind. The Epic ThinX Condom is ultra-thin at just 0.03 mm, free from harsh chemicals, and completely vegan, offering a natural feel with enhanced comfort. Additionally, it features easy-peel packaging for convenience.
Rajeev Juneja, Managing Director and Vice Chairman of Mankind Pharma, expressed his enthusiasm for the campaign and the partnership with Radhika Apte. “We aim to educate our audience about the importance of choosing the right condom. The campaign highlights that sexual intimacy involves a deep connection between partners, and making informed choices about protection should not be left to anyone else. We are delighted to have Radhika Apte on board, and we strongly feel that Radhika is a complete fit for the brand.”
Radhika Apte also shared her excitement about the collaboration, stating, “I am thrilled to be the face of Epic ThinX Condoms. My first-ever campaign with Manforce Epic Condom is truly exciting because it not only focuses on promoting safe sex but also emphasizes the importance of making informed choices about one’s sexual health. It’s crucial for people, especially women, to feel empowered to choose the condom that best suits their needs and preferences. I believe this campaign will inspire many to take control of their sexual wellness and make decisions that prioritize their comfort and pleasure.”
With this campaign, Epic Condoms and Radhika Apte are set to inspire a significant shift in how sexual health is perceived and discussed, particularly in empowering women to take charge of their own sexual wellness. This initiative not only promotes safe sex but also fosters a culture of open, informed, and inclusive conversations about sexual health in India.