Botánika Beauty, the beauty company authentically rooted in the celebration and representation of Latinx culture and heritage, today announced the launch of three new product offerings — The “Cleanser” Hydrating Shampoo, The “Manager” Silkening Conditioner and The “Lifter” Volumizer Spray. Continuing Botanika Beauty’s commitment to celebrating the richness of Latinx culture, heritage and beauty through a suite of culturally infused products, the brand’s newest additions are set to complete its premiere Goddess Collection.
“We are excited to officially welcome three new products into our Goddess Collection,” said Founder and Chief Executive Officer, Aisha Ceballos-Crump. “Since our inception in 2019, we have been dedicated to the representation and celebration of the often overlooked and underrepresented Latinas in the hair care and beauty industry. Over the past two years, our brand has transcended hair care to self-care as the hair care routine begins to represent a more sacred process — going beyond a mere clean scalp and becoming an opportunity to connect with oneself. Through the completion of our Goddess Collection, we take this practice a bit further by inviting the opportunity to connect with your roots and unleash your inner Diosa (goddess) through our culturally infused and inspired products.”
Exclusively available at botanikabeauty.com beginning on August 20, 2021, the three new products feature an array of cultural ingredients such as Papaya Fruit Extract, Plantain Extract, Rosemary Oil, and Rice Protein.
- The “Cleanser” Hydrating Shampoo ($10.99; 12 fl oz / 354 mL): The “Cleanser” Hydrating Shampoo is the answer to healthy wash days. This sulfate-free shampoo will deeply cleanse your hair and scalp without stripping natural oils, leaving your hair clean and hydrated. Formulated with passion fruit extract and our botanical herbal blend, The Cleanser helps with scalp purification and promotes circulation, leading to a healthier scalp and stronger hair follicles. Made with ingredients you will love, such as Passion Fruit Extract, Plantain Extract and Rosemary Oil.
- The “Manager” Silkening Conditioner ($10.99; 8 fl oz / 236 mL): The “Manager” Silkening Conditioner is the ultimate daily conditioner. Loaded with botanicals, fruit and plant extracts, this conditioner will leave hair manageable, smooth and silky. Formulated with silk protein for strengthening and papaya extract for nourishment and protection, The Manager will help prevent hair shedding and breakage. Made with ingredients you will love, such as Papaya Fruit, Extract, Silk Protein and Aloe Vera Gel
- The “Lifter” Volumizer Spray ($10.99; 12 fl oz / 354 mL): Give your hair major lift and volume with The “Lifter” Volumizer Spray. Say goodbye to limp and thin hair with this miracle spray. Our unique blend of rice and wheat protein binds to individual hair follicles to create fullness and volume. While the added peppermint extract stimulates the roots and scalp, helping to create more lift and volume. Made with ingredients you will love, such as Rice Protein, Wheat Protein and Peppermint Extract.
The full Goddess Collection will also be available for purchase at a retail price of $80. All orders over $75 receive a free tote. To learn more about Botanika Beauty and to receive updates, please visit: www.botanikabeauty.com, follow the brand on Instagram (@botanikabeauty), Facebook/Twitter (@botanikab).