Bold Care, a sexual health and wellness brand, has recently launched a new campaign on social media named #TakeBoldCareOfHer. In the latest advertisement, it can be seen that a traditional Indian family is shown like they are presented in daily soaps. The daughter-in-law of the house says that she’s leaving the home as her husband could not perform love with her. However, everything happening in the advertisement is overdramatic and exaggerated with music and scenes. It shows the typical saas-bahu drama often shown in Indian daily soaps. After some dramatic scenes, the male model, whose wife is leaving him, eats a bold care tablet, and everything gets fine. The commercial is a highly entertaining ad with the purpose of spreading awareness about sexual health.
WATCH THE BOLD CARE AD HERE
Bold Care Ad Cast
Male Model No.1
Ranveer Singh (Instagram @ranveersingh)
Male Model No.2
Johnny Sins (Instagram @mosttalentedbaldman)
Female Model
Bhavna Chauhan (Instagram @bhavnachauhanofficial)
Written by
Tanmay Bhatt, Devaiah Bopanna, and their team
Directed by
Ayappa KM
Product/Campaign Description
Watch Ranveer Singh show Johnny Sins how to #TakeBoldCareOfHer in a witty parody of a typical Indian TV drama! With our Co-founder, Ranveer Singh – we are creating the easiest way for Indian men to get straightforward, authentic and effective solutions for their health concerns. Our range of high-quality products are delivered discreetly within 2 days and are trusted by more than 15 lakh Indian men.