Women’s clothing line, Raisin Global has recently appointed Bollywood actor Bhumi Pednekar as their brand ambassador.
The Surat-based brand has its presence in more than 160 stores across India and available in metros and mini-metros totalling to 57 cities in the country.
In a statement, Bhumi said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely.”
Founders of Raisin, Vikash Pacheriwal and Vishal Pacheriwal said, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”