Target is launching grocery brand Good & Gather

After rolling out private-label brands in apparel and home goods for many years, Target is now set to launch a new grocery brand “Good & Gather”.

Products from the new line will hit Target stores from Sept. 15. Also, the brand is planned to have more than 2000 items by the end of 2020, that will include everything from organic pizza crusts, milk and eggs, hazelnut and peanut butter spreads, frozen veggies, salad mixes and pastas. 

Target expects to make Good & Gather a multibillion-dollar brand — and the largest of its private labels.

Stephanie Lundquist, head of food and beverage at Target said, “We’ve been hard at work [on this] for the last couple years. Food and beverage play such an important role for Target’s business … for the Target experience.”

Further Lundquist said, “One of our biggest strengths is the fact that we are a one-stop-shop for our guests.”