Baskin Robbins India has launched a delicious new range of Italian Gelato scoops and sundaes across its outlets. With over 1,000 parlours in 290 cities, the brand is expanding its dessert menu to bring a touch of Italian flair to its customers.
The company has released three digital films to promote the new range as part of a campaign running across major social media and digital platforms. The goal is to highlight everyday moments of happiness and connection—with a scoop of Gelato in hand.
The short films feature heartwarming stories:
- A couple rediscovering joy in their relationship
- A grandmother showing her fun and playful side
- A group of friends adapting to life’s changes with laughter and ice cream
The campaign focuses on the idea that ice cream is not just about indulgence—it’s about sharing, bonding, and making memories. Through simple yet touching moments, Baskin Robbins wants to remind people to slow down and enjoy life’s little pleasures.
To increase awareness, Baskin Robbins has also announced a 20% increase in marketing spend this year compared to last year.
With its new Italian Gelato line, Baskin Robbins India continues to serve frozen treats and feel-good moments that bring people closer—one scoop at a time.