Indian badminton superstar and Olympic medalist PV Sindhu has officially joined KiranaPro, India’s AI-powered quick commerce platform, as both an investor and brand ambassador. This strategic partnership marks a milestone for KiranaPro, as Sindhu’s involvement provides financial backing and reinforces the brand’s mission of empowering neighbourhood Kirana stores through cutting-edge technology and AI-driven solutions.
Sindhu’s investment in KiranaPro’s seed funding round strongly supports the company’s efforts to digitize India’s traditional retail ecosystem. Her association with the brand reflects her belief in empowerment and digital transformation, particularly for small businesses and local communities.
“KiranaPro is making a real difference by helping neighbourhood Kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world,” said PV Sindhu. “This goes beyond retail – it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as an ambassador and investor, to support this meaningful mission.”
Sindhu’s role as KiranaPro’s official brand ambassador during the highly anticipated IPL 2025 season will significantly boost the company’s national visibility. The IPL, known for its massive viewership, provides KiranaPro with a platform to engage millions of consumers and strengthen its presence in the rapidly growing quick commerce industry.
According to Deepak Ravindran, Co-Founder & CEO of KiranaPro, “PV Sindhu embodies skill, determination, and excellence. Her support validates our vision and will be a driving force as we work towards digitizing lakhs of kirana stores and connecting them with millions of local customers.”
KiranaPro has already onboarded over 30,000 stores and recently became India’s first ONDC-integrated quick commerce platform. With its acquisition of Jopper.app, the company is scaling up rapidly, expanding its reach to smaller cities and towns.
Dipankar Sarkar, Co-Founder & CTO of KiranaPro, emphasized the importance of this collaboration: “A national icon like PV Sindhu backing our vision is a huge milestone. Her support for our AI-powered solutions will accelerate the digital transformation of small businesses across the country.”
Sindhu’s partnership with KiranaPro goes beyond just business—it’s a shared mission to uplift local retailers and modernize India’s retail ecosystem. Jogesh Lulla, Co-Founder & COO of Cornerstone Sport, the talent management agency representing Sindhu, highlighted the broader impact of this collaboration: “PV Sindhu has always been an advocate for excellence and empowerment. Her association with KiranaPro aligns with her values and will play a crucial role in bringing digital transformation to India’s kirana stores.”