Go Digit Life Insurance Limited (Digit Life Insurance) has taken a good step into the life insurance sector by appointing Indian cricket icon Virat Kohli as its brand ambassador. Known for his strong association with Go Digit General Insurance, Kohli now also extends his role to represent the brand’s life insurance segment. This announcement comes with the launch of the “That’s It” campaign, which is aimed at showcasing Digit Life Insurance’s simplified and tech-enabled offerings in India.The first ad from this campaign takes an engaging and light-hearted approach, featuring Kohli in a playful role. The scene is set in a…
Author: Team B.E
Saudi influencer Jory Almaiman has been appointed as the newest brand ambassador for Spanish jewelry brand PDPAOLA, marking a significant partnership between the label and the Middle Eastern market. Known for her chic fashion sense and presence at international events, Almaiman’s collaboration with the brand is celebrated with launching a new campaign featuring pieces from PDPAOLA’s Icons Collection. PDPAOLA’s Icons Collection showcases customizable jewellery, offering initials, symbols, and minimalist designs crafted with natural gemstones. Each piece is intricately arranged with handset pavé detailing, combining modern elegance with timeless sophistication. Almaiman, who has a strong following of 110,000 Instagram users, is…
Bollywood stars Vicky Kaushal and Rashmika Mandanna have reunited, but this time it’s not for a film. The popular duo, known for their charismatic chemistry, have come together as the new brand ambassadors for Birla Opus Paints. The announcement has sparked excitement among fans who are eagerly awaiting their onscreen pairing in the upcoming historical drama Chhaava. However, before they grace the big screen as Chatrapathi Sambaji and Yesubai, audiences will see them in a completely different avatar for the “Naye Zamane ka Naya Paint” campaign—Birla Opus Paints’ bold new initiative. The campaign aims to position Birla Opus as the…
Skincare treatments are evolving, and one of the most advanced and effective options available today is the hydra treatment for face. This innovative facial treatment combines cleansing, exfoliation, hydration, and nourishment to deliver instantly radiant, smooth skin. Ideal for those looking to rejuvenate their complexion without downtime, hydra treatment offers visible results after just one session. But what makes this facial so popular, and why is it a go-to treatment for so many skincare enthusiasts? What Is Hydra Treatment for Face? Hydra treatment for face, commonly known as a Hydrafacial, is a multi-step skincare procedure that cleanses, exfoliates, and hydrates the…
Choosing the right laptop brand can be overwhelming, given the variety of available options. Whether you’re a student, a business professional, a creative designer, or a gamer, selecting the best brand depends on your needs, budget, and the performance you expect. Here’s a breakdown of the top laptop brands and what makes each of them stand out. 1. Apple (MacBook Series) Best for: Creative professionals, designers, and Apple ecosystem users. Apple’s MacBook line, including the MacBook Air and MacBook Pro, is highly regarded for its sleek design, robust performance, and top-tier displays. The MacBook Pro, especially, is favoured by creative…
A wristwatch is more than just a tool for telling time; it’s an essential accessory that adds to a man’s personality and style. Whether you’re looking for a classic piece for formal wear, a rugged sports watch, or a trendy digital model, India offers a wide array of watch brands to choose from. Here’s a comprehensive guide to the best watch brands for men and India’s most popular watch brands that balance style, durability, and technology. 1. Titan Best for: Affordable, classic watches. Titan is a household name in India, known for its wide range of reliable and stylish watches.…
In a surprising yet fitting move, Dyson has announced London-based singer-songwriter Raye as its newest global ambassador. Best known for its cutting-edge vacuums and home appliances, Dyson’s latest partnership signals the brand’s deeper dive into the audio industry, following the release of its OnTrac headphones earlier this year. This collaboration aims to showcase not only Raye’s visionary artistry but also how Dyson’s audio technology enhances the creative process for artists. Some may find Dyson’s transition into the music space unexpected, but for a brand known for innovation, its recent moves seem to fit a larger avant-garde strategy. Dyson has always…
Bollywood actor Sara Ali Khan has been announced as the official brand ambassador for Fashor, the women’s ethnic and fusion-wear label, kicking off her association with the launch of the brand’s latest campaign, “Dil Se Indian.” The collection celebrates India’s rich cultural diversity, blending bold prints, modern cuts, and traditional techniques. It offers an array of versatile pieces designed for both everyday and festive wear. The collection is available in sizes S to 5XL, catering to all body types. Fashor’s decision to collaborate with Sara Ali Khan highlights the brand’s dedication to representing the modern Indian woman. Sara’s effortless style…
Salt is an essential ingredient in any cuisine, adding flavour to every dish. But beyond taste, salt is also a crucial source of sodium, a mineral that helps regulate fluid balance in the body. Choosing the right salt brand can be difficult with various available options, especially when considering factors like quality, purity, and health benefits. This article explores some of India’s best salt brands that ensure taste and health. 1. Tata Salt Best for: Purity and affordability. Tata Salt is a household name and one of India’s most trusted salt brands. Known as “Desh Ka Namak,” Tata Salt was the country’s first brand to…
Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October In solidarity with Breast Cancer Awareness Month this October, G-SHOCK, a brand synonymous with unmatched durability and innovative design, once again pushes the boundaries of both innovation and purpose. This year, G-SHOCK proudly introduces two new limited-edition timepieces that epitomize Casio’s dedication to supporting initiatives that raise awareness about the importance of early detection, diagnosis, and treatment of breast cancer. Reflecting Casio’s unwavering commitment to breast cancer awareness, the G-SHOCK DW-5600PK, featuring a bold black design with subtle pink…