Newme, a fashion-tech brand focused on Gen Z, has opened its 25th store in India. The company now plans to open at least 25 more stores by the end of 2026. The latest Newme store has opened in Vadodara at Kanha Capital in Alkapuri. This strengthens the brand’s presence in Gujarat and demonstrates its commitment to bringing its digital-first fashion experience to more customers in India. Newme started as an online fashion platform but has quickly become an omni-channel brand that mixes technology, retail, and community experiences. Its stores are designed for Gen Z shoppers, with features like selfie spots,…
Author: Team B.E
Salomon has officially named global superstar Jisoo as its new global brand ambassador. This move highlights both Jisoo’s rising influence and the company’s shift from making outdoor equipment to becoming a modern lifestyle and fashion brand. Jisoo is known worldwide as a singer, actress, and former member of BLACKPINK. She brings global appeal, fashion sense, and cultural influence to the French outdoor brand. This partnership is more than a typical celebrity endorsement. It shows Salomon’s goal of Jisoo says the partnership feels natural to her. She, when announcing the partnership, pointed out that Salomon combines function, movement, and style, qualities…
Bvlgari, the Italian luxury jewelry brand, has named actress Florence Pugh as its newest Brand Ambassador. She joins a growing list of well-known global stars. Florence Pugh, who has been nominated for an Academy Award, joins other ambassadors like Dua Lipa, Anne Hathaway, and Lisa. This move strengthens Bvlgari’s ties with modern icons known for creativity, confidence, and individuality. Florence Pugh shared her excitement about joining the respected jewelry brand as their new ambassador. “Becoming a Bvlgari ambassador is about more than wearing extraordinary jewelry. It’s about being part of a legacy that celebrates fearless female artistry, where every creation…
Visa India has officially brought Bollywood superstar Shah Rukh Khan on board as its new brand ambassador, marking a major shift in the company’s branding strategy as competition in India’s digital payments market continues to intensify. The partnership signals Visa’s move away from its earlier sports-focused endorsement approach toward a broader, mainstream, culture-driven identity aimed at strengthening emotional connection and brand recall among consumers. Over the past few years, Visa India has aligned itself with prominent sports personalities. In 2019, badminton star P.V. Sindhu became the company’s first Indian Team Visa athlete ahead of the Tokyo Olympics. Later, Olympic gold…
Gabriel & Co., a jewelry design house, has launched its first celebrity campaign with actress and entrepreneur Jessica Alba as the new face of the brand. Shot in New York City, the campaign features Alba in different lifestyle scenes, showing Gabriel & Co.’s jewelry for both everyday use and special events. The images focus on elegance, authenticity, self-expression, and the emotional meaning that jewelry can have. “Jessica brings an authenticity and grace that aligns seamlessly with our brand, making her the perfect choice to bring our vision to life,” said Dominick Gabriel, chief design officer and co-founder of Gabriel &…
Triumph Motorcycles has launched the 2026 Bonneville T120, Bonneville Bobber, and Speedmaster in India. These new models come with updated features, better rider technology, and more comfort across the classic retro lineup. The main changes for the 2026 models are new rider-focused technology, while keeping the classic Bonneville look that fans love. The updated Bonneville T120 now has a new LED headlamp with a built-in daytime running light, cruise control, a USB-C charging port, and IMU-based electronics. These new electronics add advanced safety features like lean-sensitive cornering ABS, and traction control, giving the retro-style motorcycler assistance. The Bonneville T120 still…
In an era characterized by rapid change and an overwhelming flow of information, children’s media often feels fast, loud and overwhelming. Yet, the heart of Clara Stories, penned by author Sharon Philbrick, is rooted in a different approach: helping children explore big ideas through gentle storytelling and curiosity. Set against a calm, coastal-inspired backdrop, complete with Clara’s loyal dog Max and the quiet wisdom of Grandma Ada, the series offers a thoughtful sanctuary where imagination meets emotional depth. The guiding philosophy behind Clara Stories is the understanding that children need clarity and curiosity far more than complexity. The modern world…
Summer in India can be tough on vehicles. High temperatures, long drives, traffic congestion and electrical strain may increase the risk of overheating and fire-related damage, especially when wiring is worn, loose or poorly maintained. For vehicle owners, the important question is not only how to reduce the risk but also how motor insurance may respond if fire damage occurs. The answer depends on the type of policy, the cause of damage, policy wording and the claim assessment. Why Summer Heat Can Increase Fire Risk Extreme heat can put extra stress on a vehicle’s electrical and mechanical systems. When this…
Xiaomi is set to reintroduce its T-series smartphones to India after more than four years, with the Xiaomi 17T officially launching on June 4. Recent leaks have shared details about the phone’s expected price, specs, and main features, helping buyers know what to look forward to. Leaks suggest the Xiaomi 17T may launch in India starting at Rs 59,999. It is expected to come in two versions: one with 12GB of RAM and 256GB of storage, and another with 12GB of RAM and 512GB of storage. If these prices are correct, the phone will compete with the OnePlus 15R, OPPO…
Huda Beauty has made its first move into the fragrance world with the launch of Easy Bake Intense Eau De Parfum. To celebrate, the brand hosted a big event at London’s Outernet, featuring digital displays, live shows, and theatrical elements to introduce the new scent in a memorable way. The event included huge digital screens, performances by The Pussycat Dolls and Central Cee, and a standout entrance from founder Huda Kattan, who surprised everyone by stepping out of a giant perfume bottle. This immersive show highlighted the brand’s focus on creating experiences and telling stories through beauty. Easy Bake Intense…