Kushals Fashion & Silver Jewellery has announced popular actors Sanya Malhotra and Priyanka Mohan as the brand’s new faces. Sanya will represent North India, while Priyanka will be the face of South India, in a vibrant new campaign that celebrates women’s joyful love for jewellery. The new campaign highlights how jewellery is not just an accessory but a true expression of personality, passion, and confidence. In one of the campaign films, Priyanka Mohan steals the spotlight at a traditional South Indian wedding, she arrives carrying her entire Kushals collection because she can’t decide which piece she loves most. In another…
Author: Team B.E
Reliance Brands Ltd (RBL) has announced a long-term master franchise agreement with Italian fashion house MAX&Co, paving the way for the brand’s India debut in early 2026. The collaboration marks another milestone in RBL’s continued expansion of international luxury and premium labels within the country. Founded in 1986, MAX&Co is part of the Max Mara Fashion Group and is globally recognized for its contemporary women’s clothing that champions timeless elegance and effortless sophistication. With over 400 stores worldwide, the brand’s philosophy of “style over trends” resonates with modern women seeking luxury fashion that is versatile and individual. The partnership will…
Carrying forward the illustrious Nandamuri family legacy, Nandamuri Tejeswini, granddaughter of legendary actor and former Chief Minister Nandamuri Taraka Rama Rao (NTR) and daughter of Nandamuri Balakrishna, has made her debut as the brand ambassador for Siddhartha Fine Jewellers. The collaboration marks Tejeswini’s graceful entry into the world of brand endorsements and showcases her elegance, confidence, and timeless charm. In her first on-screen appearance for the brand, she captivated audiences with her radiant presence and poise, perfectly reflecting the sophistication and artistry of Siddhartha Fine Jewellers. The partnership not only celebrates Tejeswini’s individuality but also highlights the Nandamuri family’s enduring…
Ducati has introduced the 2025 Streetfighter V4 range in India, bringing more power, sharper handling, and improved electronics. The Streetfighter V4 starts at ₹28.68 lakh, while the higher-spec V4 S is priced at ₹32.38 lakh (both ex-showroom). Deliveries start today. Both bikes use Ducati’s well-known 1,103cc Desmosedici Stradale V4 engine, now meeting Euro5+ and E20-fuel standards. It produces 212 bhp at 13,500 rpm and 120 Nm at 11,250 rpm. The cam profiles and lift have been updated for smoother response, and some internal parts are based on the Panigale V4 R and Superleggera V4. Riders can choose an Akrapovič exhaust…
Age three is a pivotal stage in your child’s development. It marks a transitional stage at which children not only start to become more independent, but also get ready for the next several years of school life. It’s a big change for them, and a big change for you. Helping your kids prepare for an educational enviroment can be difficult. It’s tough to know where to start, and parents often feel a lot of pressure to ensure they don’t fall behind. Much of starting on the right foot involves fostering that budding sense of independence, and there are several ways…
Global pop sensation Jung Kook from BTS has returned as the global denim ambassador for Calvin Klein, starring in the brand’s new campaign that celebrates confidence, energy, and timeless style. Mert Alas photographed the campaign, capturing Jung Kook’s relaxed and confident style. Filmed on the busy streets of New York City, the video uses The Chemical Brothers’ song “Block Rockin’ Beats” to match Jung Kook’s lively energy as he explores the city in Calvin Klein’s newest denim. Speaking about the campaign, Jung Kook said, “I know my fans have been waiting for this return, and it feels so good to be back…
Global jewellery house Zen Diamond has named international superstar Jennifer Lopez as its new brand ambassador, marking the beginning of a glamorous new chapter for the brand. Known for its unique fusion of traditional craftsmanship and modern design, Zen Diamond operates across more than twenty two countries, and this collaboration adds a new sparkle to its global identity. The association began earlier this year during Lopez’s Up All Night tour across Europe and Asia. Captivated by Zen Diamond’s artistry and commitment to creating timeless pieces, Lopez’s admiration for the brand quickly grew into a creative partnership. The collaboration reflects shared values of…
How do you ensure your daily rides and weekend trips stay protected on the road? Two-wheelers are among the most practical and affordable means of transportation, but they also face risks such as accidents, theft, and unexpected damage. Insurance is more than a formality; it is a safeguard for your finances and peace of mind. In the past, buying or renewing a policy meant dealing with agents, long queues, and endless paperwork. Today, the process is quick and simple. With digital platforms, you can purchase 2-wheeler insurance online in minutes, saving time, reducing effort, and ensuring uninterrupted coverage. Let’s begin…
KT Kids, India’s trusted children’s personal hair care brand, has unveiled its new national TVC featuring its brand ambassador, Kareena Kapoor Khan, in a heartfelt portrayal of modern motherhood. The film beautifully captures the tender, unfiltered bond between a mother and her child celebrating the love, laughter, and everyday moments that make parenting so special. Conceptualised and directed by Lumos Studios, the TVC positions KT Kids as “A Mother’s Trusted Choice”, blending emotional storytelling with the brand’s promise of gentle, science-backed care. Kareena’s natural warmth and authenticity bring the story to life, reflecting her real-life approach to motherhood and her belief in making conscious, safe…
It is true that there are many activities for us to take part in as hobbies and pastimes, here in Canada. We are very lucky in that we have snow, and this allows us to get out there and really take advantage of it. We also get to enjoy all of the fresh air, the sunshine, and the adrenaline rush. Skiing has been popular for some time now, but snowboarding is now starting to take over, for both young and old participants. It is so easy to get involved in this particular sport, and as long as you have your…