American denim brand True Religion has expanded its footprint in India with the launch of its first store in Delhi at Ambience Mall, Vasant Kunj. Spanning over 1,100 square feet, the new store offers the brand’s signature denim styles and a wide range of men’s and women’s apparel and accessories. The store opening attracted fashion enthusiasts and industry personalities, including Aman Gupta, co-founder of Boat and a well-known investor, who explored True Religion’s latest collection. The collection blends premium denim with contemporary, trend-driven casual wear, appealing to Delhi’s fashion-conscious consumers. True Religion’s new Delhi store features the brand’s Spring/Summer 2025…
Author: Team B.E
OPPO India recently introduced the Skyline-Blue variant of the OPPO Reno13 5G. The device—a blend of power and durability—packs advanced AI-powered cameras, the MediaTek Dimensity 8350 processor, 80W SUPERVOOCTM fast charging, along with certifications for IP66, IP68, and IP69 water and dust resistance. For the first time, it comes with a 12GB + 512GB storage variant, priced at ₹43,999, alongside an 8GB + 256GB variant for ₹39,999. The smartphone will be available for purchase starting today i.e., March 20, 2025 at Mainline Retail Outlets, OPPO e-store and Flipkart. Capture the Moment with AI Perfection Capture the festival like never before with the GenAI-powered…
New Delhi, India – Evocus, an innovative brand renowned for redefining beverage experiences, is set to disrupt the industry with the launch of its latest creation—Black Soda. As World’s first-ever black soda, this premium product is specifically designed for the HoReCa industry, offering a luxurious and unique alternative to traditional soft drinks while enhancing mixology like never before. Evocus Black Soda stands out in the competitive beverage market with its bold black hue, smooth and rich flavor, and superior carbonation. Crafted using natural ingredients and packaged in eco-friendly materials, this revolutionary soda combines luxury, sustainability, and versatility. Tailored for the HoReCa sector,…
Hollywood actress Michelle Monaghan is now the first-ever brand ambassador for U Beauty, a popular skincare company. Monaghan, who is currently starring in Season 3 of The White Lotus, will lead U Beauty’s Meet U in Your Moment campaign. The brand’s co-founder, Tina Chen Craig, shared her excitement, saying, “Michelle understands the importance of health, simplicity, and living in the moment. She believes that good skincare should work for you and adapt to your needs.” Monaghan also expressed her love for the brand. “I like to keep things simple but effective. U Beauty has science-backed technology, great ingredients, and makes…
Driving can be a nerve-wracking experience, particularly if you’re a new driver or haven’t been behind the wheel in a while. However, building confidence behind the wheel is crucial for both your safety and the safety of others on the road. Whether you’re just starting out or are trying to regain your driving confidence, here are some effective strategies to help you feel more comfortable when driving. 1. Take Your Time and Practice Regularly The key to building confidence on the road is consistent practice. Like any skill, the more you practice, the better you will become. Start by driving…
The KIKO Milano introduces its Bright Lift Matte Face Moisturizer with SPF 15, the ultimate skincare solution for radiant, youthful skin. Packed with marine collagen this moisturizer helps tone and firm the skin while vitamin C brightens and enhances your complexion. With the powerful Actiglow technology, it shields your skin from oxidative stress and environmental damage, promoting a natural glow. The subtle fragrance of camellia and rose adds a calming touch to your skincare routine. Perfect for normal to dry skin types, this matte day cream also offers essential UV protection, ensuring your skin stays safe from harmful sun exposure. Key Features…
FCL Skincare, the pioneer in advanced skincare solutions, proudly announces the launch of a groundbreaking product designed to elevate your skincare routine: the FCL Radiance Day Cream. This dynamic duo promises a comprehensive skin regimen, ensuring your skin remains resilient and radiant from dawn to dusk. FCL Radiance Cream This innovative formula offers a triple-action approach to tackle ageing and hyperpigmentation, along with providing protection against photodamaged skin. The lightweight cream restores skin luminosity and helps achieve a noticeable improvement in pigmented skin within a week. It has potent , stable ingredients that goes at a cellular level for superior results …
Last week, on Women’s Day, Indian pharma company Emcure Pharmaceuticals announced its entry into the daily supplements market by expanding its Arth range. Arth combines Indian herbs like Brahmi with modern science to address key health concerns for women. Emcure has partnered with actor Vidya Balan as the brand ambassador for its Arth range. As part of her role, Vidya Balan will raise awareness about important women’s health topics, including intimate care and sleep issues, encouraging women to prioritize their well-being. She will spotlight three key products from the Arth range: Vidya Balan expressed her excitement about the collaboration: “I…
The famous Brazilian flip-flop brand Havaianas has announced Supermodel Gigi Hadid as the new global ambassador. Hadid, who grew up in Malibu, California, is excited about this collaboration, calling it “surreal and a bit nostalgic.” “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple,” Hadid said. “I’m excited to work with this team and love that Havaianas is making a comeback.” Havaianas, known for its colourful and comfortable flip-flops, is making a strong return as a fashion statement. Maria Fernanda Albuquerque, the brand’s global marketing vice president, explained that flip-flops have evolved from simple beachwear to a trendy footwear choice. “With the endorsement of this…
Bakuchiol Safety: Can I Use It Around My Eyes? Bakuchiol comes from the Psoralea corylifolia plant. It has been used in Chinese medicine and Ayurveda for centuries. This gentle alternative to retinol is known for its antioxidant properties and minimal side effects. It’s a soothing option for those with delicate skin. Many wonder, “Can I use bakuchiol around my eyes?” The eye area is very sensitive. Bakuchiol is safe to use day or night because it doesn’t cause photo-sensitivity. It helps make the skin look smoother without the harsh effects of retinol. Key Takeaways Introduction to Bakuchiol Bakuchiol is a plant-based alternative to…