Asian Paints, one of India’s leading paint companies, has released a new advertisement for its SmartCare Damp Proof product that promises to solve the problem of home leakage. With the arrival of the monsoon season, many homeowners face the issue of leakage in their homes. Asian Paints’ SmartCare Damp Proof is a solution that offers an eight-year waterproofing warranty on terraces and exterior walls, saving homeowners from the hassle of applying chemical waterproofing every year. Asian Paints SmartCare Damp Proof Ad Cast The advertisement features Bollywood actor Ranbir Kapoor and veteran actor Manoj Pahwa at an annual qawwali meet, where…
Author: Team B.E
Brand strategy is essential to any business’s success, and the London School of Economics (LSE) recognizes this. That’s why LSE has designed a comprehensive program to help you develop a deeper understanding of brand strategy and equip you with the practical skills and knowledge to apply to your organization. This one-week full-time program is perfect for next-generation decision-makers seeking to enhance their strategic marketing abilities. The LSE Brand Strategy program offers a unique blend of theoretical concepts, real-world case studies, and hands-on practical techniques and frameworks that you can apply directly to your business. The course features guest speakers from…
Are you considering buying an electric car? For some people, the idea of buying an electric car is a brand-new concept. Although electric cars have been around for quite a while, this is a widely untapped market niche. If you want to start the process of buying a car, you might be wondering about the difference between electric cars vs gas cars. Which vehicle should you invest in? To learn more, keep reading! Analyzing Cost Comparisons Depending on the size and class, EVs often have a higher upfront cost. However, there are affordable options to drive one, such as EV…
Java, a versatile and robust programming language, has been a prominent force in the software development industry for decades. It has stood the test of time and continues to be a top choice for developers worldwide. If you’re contemplating a career in programming, here are five compelling reasons why choosing Java can be a rewarding path. 1. Versatility and Wide Adoption: One of Java’s primary strengths is its versatility. Java can be used to develop a wide range of applications, including web, desktop, mobile, enterprise, and embedded systems. This versatility makes Java developers highly sought after by various industries, from…
It seems 2023 belongs to Alia Bhatt who has become the first Indian global ambassador for the world-renowned Italian luxury fashion house Gucci. She has added another feather to her cap as she becomes the first Indian Global Ambassador today. The news was announced by Gucci on their official website and social media accounts. The Gangubai Kathiawadi star will be featured in multiple campaigns and the brand’s communication initiatives. The actor, producer and entrepreneur is set to make her Hollywood debut in Netflix’s Heart of Stone, co-starring Gal Gadot and Jamie Dornan. The announcement has come just after Alia Bhatt’s spectacular and…
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The report and key findings were unveiled today by Brand Finance at an event hosted by IAA and B2B agency Stein IAS. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% of the USD17 trillion in their total business value. This compares unfavourably with B2C brands, where B2C brand values…
Former Miss World and Bollywood actress, Manushi Chhillar, has been named as the newest Global Brand Ambassador for Estée Lauder. This comes after Manushi previously served as the face of Estée Lauder India’s Advanced Night Repair campaign in Fall 2022. She will now appear in India’s upcoming campaign for Double Wear Stay-in-Place Makeup, debuting later this month. Manushi will join the current roster of Estée Lauder global talent including Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi. In a statement, Global Brand President for Estée Lauder and AERIN…
Growing up, earlier musical influences molded Kevin Amed and eventually contributed to his choice of music when he wanted a go at a professional music career himself. Based out of South Central Los Angeles, Amed has created his sound that straddles the realms of that neck-snapping trap blended proficiently with his signature Latin-infused R&B. The result is unique, magical, and captivating, which has earned up-and-coming notice among the west-coast music scene. The banger “AVANZA,” a Spanish word that directly translates to ‘keep it up’ is a massive demonstration of the signature trap sound that Kevin Amed has nailed down. A…
Bodycare International Ltd, one of India’s premier manufacturers of Kidswear, is pleased to announce a grand collaboration with Singham Actress Kajal Aggarwal as the brand ambassador for its Kidswear. Trusted by millions of moms across the length and breadth of the country for more than 30 years, this partnership with Kajal Aggarwal will foster stronger brand positioning in the market and take the brand’s image to new heights. Bodycare Kids offers a stylish and vibrant range of kids’ apparel and innerwear, with a focus on providing comfort and rash-free clothing that ensures the right fit and attractive prints to cater…
Masoom Minawala, a global influencer and entrepreneur, has been appointed as the Digital Brand Ambassador for AllThingsBaby, a premium platform for mother and baby products. AllThingsBaby is known for offering a wide variety of products across categories like cots, highchairs, strollers, car seats, and feeding essentials from leading international brands. With this association, the brand aims to create awareness about its curated platform and simplify parenting for new parents in India. The collaboration with Masoom Minawala is expected to help the brand expand and gain valuable insights into the country’s rapidly changing face of new-age moms. With a community of…