G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and fine Japanese craftsmanship, is known to push the boundaries of innovation and resilience with its bold and authentic partnerships. Recently onboarded TEAM G-SHOCK member, Harith Noah, the ace motorsports athlete, is the fastest and the second rider from India to finish the world’s toughest rally, Dakar. Harith has been seen sporting his favorite pair, the G-SHOCK 40th Anniversary RECRYSTALLIZED timepiece, GMW-B5000PS-1 at the Dakar Rally 2024 in Saudi Arabia. Harith’s motorsports official jersey and motorbike features the iconic G-SHOCK logo prominently on its bodywork and accessories, as he proudly represents TEAM G-SHOCK in…
Author: Team B.E
Ayouthveda, the Ayurveda-inspired skincare brand, has announced Genelia Deshmukh as its inaugural Indian brand ambassador in the groundbreaking campaign, Ayouthveda #ExpertKiSunoExperimentMatKaro. The campaign sheds light on Genelia’s personal experience with facewash issues as she consults with Dr. Sanchit Sharma, an expert scientist, and explores Ayouthveda’s Sparkling Gold Face Wash. Founded in 2020, Ayouthveda has rapidly gained prominence in the skincare industry, maintaining a steady growth of 20-25% year on year over the last three years in the domestic market. With a presence in General Trade, Modern Trade, leading E-Commerce sites, and Exclusive Business Outlets, Ayouthveda has become a household name…
In today’s competitive higher education landscape, universities must embrace effective marketing strategies to attract the best and brightest students. Marketing for universities extends far beyond glossy brochures and catchy slogans; it involves crafting a compelling narrative that resonates with prospective students and their families. In this blog post, we’ll explore key marketing strategies that universities can employ to successfully reach their target audience and secure a strong future. 1. Define Your Unique Value Proposition To stand out in a crowded market, universities must define their unique value proposition. What makes your institution special? Is it a renowned faculty, cutting-edge research…
The Little Car Company, manufacturers of limited-edition scaled electric vehicles in partnership with the world’s most elite car manufacturers, has partnered with Goodwool to offer bespoke custom covers for their fleet. Goodwool, an industry leader in the production of protective covers for luxury, classic and high-performance cars, has teamed up with The Little Car Company to offer its ‘Atelier’ cover for drivers of their electric scaled iconic vehicles. The Atelier cover has been developed using the finest materials and advanced manufacturing processes, with two layers of fabric and anti-stain, anti-scratch, and anti-static material, offering supreme levels of protection. The collaboration…
In an exciting announcement, Converse Korea revealed on January 3 that Karina, a popular K-pop group aespa member, has been chosen as the latest brand ambassador. This collaboration marks a significant milestone for Karina and Converse Korea, promising a fresh and dynamic partnership to unfold in the upcoming spring season. Karina’s ascent to becoming Converse Korea’s brand ambassador adds another layer to her multifaceted career. Known for her talents as a singer, dancer, and overall entertainer, Karina now extends her influence into the fashion realm, representing the iconic Converse brand. This move solidifies her status as a trendsetter and underlines…
In the digital world, a website is like a beacon, shining its light across the vast internet ocean. But to ensure your beacon reaches the right shores, you need the right tools and strategies. This is where understanding the magic of digital marketing comes into play. Let’s dive into the intriguing world of online marketing and uncover how it can transform your website from a hidden gem into a shining star. The Lure of Digital Marketing Imagine the internet as a bustling city. Just like in a real city, your business needs to stand out. Digital marketing is the art…
Michael Kors has officially announced Chinese actor and singer JC-T as the brand’s Greater China brand ambassador. The collaboration promises to be a dynamic fusion of fashion and entertainment, with JC-T set to feature prominently in upcoming campaigns, engage in social media collaborations, and make special appearances for the renowned brand. JC-T, a multi-hyphenate performer, has left an indelible mark on the global entertainment industry. Known for his captivating roles in hit television series and his chart-topping music career, JC-T effortlessly embodies a bold and cool sensibility that aligns seamlessly with the ethos of Michael Kors. According to a press…
In the dynamic world of real estate, buying or selling a property is a significant milestone in one’s life. The intricacies of the process can be overwhelming, necessitating the assistance of seasoned professionals. This is where estate agents become invaluable guides, offering their expertise to streamline the journey for buyers and sellers. 1. Expertise and Market Insight Estate agentsbring a wealth of knowledge to the table. They are well-versed in local real estate markets, staying updated on trends, property values, and neighbourhood dynamics. This expertise is instrumental in setting an optimal selling price for your property or guiding you toward…
NIVEA India has recently appointed Geetika Mehta as the new Managing Director. This decision comes as part of NIVEA’s commitment to navigating the dynamic skincare market in India and reinforcing its position as a trusted skincare brand. Geetika Mehta brings an extensive background in the Fast-Moving Consumer Goods (FMCG) sector, accumulating over two decades of experience. Her proven track record in managing both small-scale businesses and large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa, positions her as a valuable addition to the NIVEA team. Before assuming the role at NIVEA India, Geetika Mehta served as…
In 2017, at the crossroads of industrial design, streetwear, and luxury fashion, PURPLE BRAND emerged to redefine men’s denim. Frustrated with the dichotomy of simplicity and complexity in contemporary men’s denim, a group of friends and industry veterans, including Luke Cosby and Rob Lo, embarked on a journey to create a collection that marries top-quality hardware, designer fits, and innovative details with accessibility. The Problem and the Solution The founders identified a gap in the market, where high-end denim often carried hefty price tags without offering the desired innovation in fit, hardware, and washes. Determined to democratize quality denim, PURPLE…