Ayouthveda Unveils #ExpertKiSunoExperimentMatKaro Campaign with Genelia Deshmukh as Brand Ambassador
Ayouthveda, the Ayurveda-inspired skincare brand, has announced Genelia Deshmukh as its inaugural Indian brand ambassador in the groundbreaking campaign, Ayouthveda #ExpertKiSunoExperimentMatKaro. The campaign sheds light on Genelia’s personal experience with facewash issues as she consults with Dr. Sanchit Sharma, an expert scientist, and explores Ayouthveda’s Sparkling Gold Face Wash.
Founded in 2020, Ayouthveda has rapidly gained prominence in the skincare industry, maintaining a steady growth of 20-25% year on year over the last three years in the domestic market. With a presence in General Trade, Modern Trade, leading E-Commerce sites, and Exclusive Business Outlets, Ayouthveda has become a household name in the realm of Ayurvedic skincare.
Dr. Sanchit Sharma, the founder and director of AIMIL Ayouthveda India Ltd, expressed his excitement about the collaboration with Genelia Deshmukh. “Ayouthveda is synonymous with Ayurveda. Our new campaign is embracing the essentials and excitement of visualizing Ayurveda in an iconic style with Ms. Genelia Deshmukh for the first time ever,” he stated. He further added, “We are thrilled to have Ms. Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her, we are able to show our brand evolving with modern times.”
The campaign emphasizes Ayouthveda’s commitment to merging traditional Ayurvedic wisdom with contemporary skincare needs. Genelia Deshmukh shared her enthusiasm for the partnership, stating, “I am delighted to be associated with a brand as iconic as AIMIL Ayouthveda, which has a legacy of 40 years in manufacturing and marketing Ayurvedic Pharmaceutical products.” She emphasized her belief in the importance of modern Ayurveda for healthy skincare and overall well-being.
Ayouthveda has not only captured the Indian market but has also expanded its operations in 38 countries, gaining acceptance in global markets, including Europe. The brand’s safe and effective product range carries the trust of 40 years of AIMIL Pharmaceuticals India Ltd.
The integrated campaign will be extensively promoted across various platforms, including television, digital media, out-of-home advertising, influencer engagement, offline displays, and OTT platforms. Genelia Deshmukh will not only be the face of the campaign but will also feature on Ayouthveda Skincare product packaging, adding a personal touch to the brand’s visual identity.
As Ayouthveda continues to evolve and cater to the modern consumer, the #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh as the brand ambassador is set to create a significant impact in the beauty and skincare industry, reinforcing the brand’s commitment to providing effective and innovative Ayurvedic solutions.