Author: Rosie Fryer

Due to the rise of a sedentary lifestyle and physical inactivity that are leading to several health implications in India. Britannia has recently launched #TheNutriMovement in order to encourage people to make a healthy start and to adopt a healthy and active lifestyle. The campaign is aimed to motivate people to take up cycling and become a part of a fitness movement #TheNutriMovement.  Bollywood actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign, they can be seen encouraging people to make a healthy start and participate in the movement. The movement reportedly started with the…

The flagship company of Okaya Power Group, Okaya Power Pvt Ltd. has roped in Bollywood Superstar Ranveer Singh as its brand ambassador. The actor will be endorsing the products of Okaya through promotion, advertising and marketing. Speaking on the association, Director & CEO, Okaya Power Group, Arush Gupta said, “We are delighted to have Ranveer Singh on board as our brand ambassador and our association is like coming together of two promising stars. It’s rare to see a perfect match between the brand and the brand ambassador, who share the same attribute of being a powerhouse of energy and versatility.…

Fujifilm India Private Limited, a pioneer in imaging technologies, has appointed India’s most celebrated fashion photographer Jatin Kampani as its brand ambassador. Kampani will be promoting its X Series range of cameras. Speaking on the association, Managing Director, Fujifilm India Pvt. Ltd., Mr. Haruto Iwata said, “We at Fujifilm have always kept the consumer at the center for all our decisions. Our association with Mr. Jatin Kampani, India’s most renowned fashion and celebrity photographer resonates with our brand values and will connect with the generation of camera enthusiasts today. We are really excited to have him as the face of…

New York designer and fashion icon Tommy Hilfiger is set to expand Down Under into the Australian market, with a new flagship store and celebrity collaborations. The New York-based designer Tommy Hilfiger is headed to Australia. The 68-year-old is making his first trip Down Under as his eponymous label continues its expansion into the Australian market. The billion-dollar brand has already achieved “remarkable” sales spikes following limited edition collections with Generation Z muse, Zendaya and supermodel Gigi Hadid. Speaking about the expansion, Hilfiger in a statement said that his business had achieved “incredible growth” in Australia since its launch into…

The Los Angeles-based celebrity stylists and longtime friends Jamie Mizrahi and Simone Harouche, who count the Kardashians, Katy Perry, Nichole Richie, Jessica Alba and Miley Cyrus amongst their clientele, have decided to make their expertise available to the masses with the launch of their own intimates’ apparel brand, The KiT. In a statement they said that their expertise in dressing women is what sets them apart from others. According to them, it’s more than just picking out the right outfit for an event. They need to see things like nipple covers, adhesive tape, the proper panties and other unmentionables. Harouche…

Lamy a German pen brand is set to expand in the Indian market, with the aim to transform the perception of pens in the country from that of a utility item to a luxury product. The brand has an almost 90-year-old legacy behind it! It was Lamy 2000, a Bauhaus-inspired minimalist steel pen that was introduced in 1966, which gave the brand its cool pen maker reputation. Speaking on expansion, Managing Director of International Sales, Lamy, Thomas Trapp said,”We are planning to open more and more ‘Lamy Concept Stores’ across major cities in India in coming years. We will also…

The nightingale of India, and the much loved Lata Mangeshkar has turned 90 today. And Bollywood celebs from Amitabh Bachchan to A R Rahman to Dharmendra, wished the legendary singer. Bollywood celebs took to their social media handles to share their heartiest wishes for the singer. Amitabh Bachchan posted a heart touching video on Lata Mangeshkar’s birthday, in which he said a lot about the singer and also how her music has had an impact on the world. Also, he weaved a very beautiful message with his wordplay, and shared the same: “Lata Mangeshkar ji turns 90 today the 28th…

Maserati has made an announcement that they are going to launch first-ever hybrid car in 2020, the brand is set to go electric and hybrid from 2020. All the hybrid or electric vehicles of the brand will be produced only at its Turin, Cassino and Modena plants. The parent company, Fiat has allegedly announced that it invests more than five billion euros into this entire project. Maserati’s first electric-hybrid product is the Ghibli. The Maserati Ghibli is already the brand’s highest-selling sedan and has received a great response across the world. Further the brand has said that all its electric…

Pro Audio Technology’s Paul Hales has recently launched his latest endeavor at CEDIA Expo 2019. Hales is the name amongst one of the innovators in the high-performance, high-SPL home theater market. Time and again he has proved that he can design powerful audio systems. With his latest launch Theory Audio Design, Hales has once again proved that he is capable of developing home-friendly systems. Theory Audio Design is officially launched at CEDIA Expo 2019 and at the event Hales spoke about it and demonstrated the performance standard set by his signature Pro Audio Technology brand. Theory Audio Design is making…

Bollywood actress Kiara Advani has been signed as the brand ambassador for Giordano handbags in India. The Kabir Singh famed actress will be featured as the face of the brand in print, digital, outdoor, and in-store communication campaigns. By having Kiara as its brand ambassador for India, the company is set to further widen its appeal amongst millennial and aspiring young customers. Speaking on association, Advani said, “I am extremely impressed with Giordano handbags collection that is stylish, functional and carries great utility. These Italian inspired handbags serve as a fashion statement that every girl would love to flaunt. I…