Jamie Mizrahi and Simone Harouche Launch Intimates Brand The KiT

The Los Angeles-based celebrity stylists and longtime friends Jamie Mizrahi and Simone Harouche, who count the Kardashians, Katy Perry, Nichole Richie, Jessica Alba and Miley Cyrus amongst their clientele, have decided to make their expertise available to the masses with the launch of their own intimates’ apparel brand, The KiT.

In a statement they said that their expertise in dressing women is what sets them apart from others.

According to them, it’s more than just picking out the right outfit for an event. They need to see things like nipple covers, adhesive tape, the proper panties and other unmentionables. 

Harouche in a statement said, “Basically, if you don’t feel good with what’s happening underneath your clothes, you’re not presenting your best self.”