Author: Jyotsnaa Sharrma

Telugu superstar Mahesh Babu has unveiled that he is all set to launch his own clothing brand called Humbl. The brand is said to be launched on August 7. Mahesh Babu took to his social media to reveal the news to his fans, he tweeted, “Our Humbl endeavour unveils today. Thank you all for the astounding response. For us, The Humbl Co, is not just clothing, it`s a way of life. We welcome you all to the Humble Co family. Stay tuned for the launch on August 7.” The tagline of the brand is – “Dress like a Dream, Live…

After the huge success of its smartphones, Xiaomi’s sub-brand Redmi is all set to launch smart TVs in the country. The brand is already working on two smart TVs Model. According to reports, there will be two Redmi TVs, out of which one is a 70-inch screen TV whereas the other one is relatively smaller TV and sports 40-inch screen. The Redmi 70-inch smart TV has already received certification from 3C. The Redmi TV with 70-inch screen is expected to come before the 40-inch model. Because it has already go certification from 3C site. The smart TV is spotted on…

The messaging app, WhatsApp that has about 400 million users in India, is all set to roll out its payment services in India by the end of this year. Whatsapp has been testing its payments in India since last year with about a million users. WhatsApp Global Head, Will Cathcart said that the company could turn out its payment services to users across India later this year The company is in expansion mode and the vision behind carrying out its payment services is to make the process of sending money for its customers as easy as sending a message on…

When the nation is already elated and celebrating the successful launch of India’s second moon mission Chandrayaan-2, brands too are not behind, they are also joining the celebrations. They are using this wonderful moment for their marketing and branding purposes. Nothing new in that though… It’s a trend now. And why not, after all, these moments not only help brands to accelerate marketing, but also they increase their interaction with the audience. View this post on Instagram Fly higher with Manforce Condoms. #Chandrayaan2 #moonmission #indiamoonmission #chandrayaan2? #chandrayaan2mission #manforcecondoms A post shared by Manforce Condoms (@manforceindia) on Jul 22,…

BharatPe, the fintech company serving offline retailers with payments, lending, and other financial services is on an aggressive growth splurge. And in the process, the company is planning to launch a brand advertising campaign with its ambassador Salman Khan in the coming week. In this campaign, the brand ambassador of the company, Salman will be seen educating people about the importance and ease of digital loans and payments. BharatPe operates in 13 cities, serving more than 10 lakh merchants across Ahmedabad, Bangalore, Bhopal, Chandigarh, Delhi, Hyderabad, Indore, Jaipur, Mumbai, Mysore, Nagpur, Pune, and Visakhapatnam. The company planned to target over…

Oppo, the Chinese handset maker, is planning to increase the share of revenue that comes from the online channel in India. After building a robust offline channel, the company is planning to launch its own e-commerce site just before Diwali in order to ensure that Oppo’s products are available to customers that are flocking to eCommerce websites to buy handsets.  Charles Wong, CEO, OPPO India said, “We expect a significant share of our revenue to come from online sales…We do have plans to sell our smartphones through our own e-commerce site. The OPPO e-store is in an advanced stage and…

HPL Electric & Power Ltd has partnered with the Haryana Steelers during Vivo Pro Kabaddi League Season 7. This is HPL’s first alliance with the JSW Sports-owned team, HPL will be the Haryana Steelers’ official LED lighting partner. The Haryana Steelers will be sporting the company’s logo on their jerseys during the Pro Kabaddi matches, as a part of their association. Gautam Seth, Joint Managing Director, HPL Electric & Power Ltd. stated, “Taking our journey forward with JSW Sports, we are glad to partner with their Kabaddi Team Haryana Steelers. With this association, we look forward to create meaningful marketing…

On her birthday Priyanka Chopra got the news that she is no more the ambassador of Awesome Assam campaign. On December 19, 2016, Assam government had appointed Priyanka Chopra, the Bollywood diva as the brand ambassador for their Awesome Assam campaign. The Awesome Assam campaign was launched by the Assam Tourism, in order to boost the tourism sector in the state. However, the major focus of the campaign was the one-horned rhino, Assam Tea and the mighty Brahmaputra. Amidst the raging flood in Assam continues to inflict destruction, Assam Finance Minister Himanta Biswa Sarma took to twitter and announced that…

Popular Bengali actor, Prosenjit Chatterjee has been named the Brand Ambassador for RummyCircle, India’s largest online rummy platform. The brand unveiled its new marketing campaign running with the name #BhorpurManoranjan, giving a completely new fan experience to its players. The collaboration of Prosenjit and RummyCircle is designed to strengthen the brand’s resonance as it aims to take rummy to a wider audience. The brand has done an exclusive video advertorial with the star, introducing rummy has a game of pure entertainment and thrill. Prosenjit Chatterjee who has spent years on the widescreen and continues giving blockbusters in Bengali cinemas is…

Reliance Brands has signed a deal to bring iconic American jewellery brand Tiffany & Co. to India, revealed sources. Besides Tiffany & Co., Reliance Brands has also signed up to bring American lifestyle label Tory Burch to India, and both brands will be launched at Mumbai’s Jio World Centre mall, which is scheduled to open in April next year, they said. A subsidiary of Reliance IndustriesNSE -0.01 %, Reliance Brands sells luxury labels such as Ermenegildo Zegna, Brooks Brothers and Bally in India. This will be New York City-headquartered Tiffany & Co.’s third attempt to establish a presence in the…