Author: Jyotsnaa Sharrma

Sunteck Realty seems to take perfect advantage of the festivities as Festivals are the perfect opportunity for brands to connect with consumers in a more emotional and meaningful way. The brand has launched a Diwali campaign giving a new dimension to the acronym ‘BHK’ – Be Humble and Kind. Speaking about the campaign, Chairman and Managing Director, Sunteck Realty, Kamal Khetan, said, “I hope the video campaign and its message plays an influential role in the society to change the way we see, think, empathize and function as human beings. Diwali is about celebrations with your loved ones, and Sunteck…

Balaji Wafers has now appointed actor Ayushmann Khurrana as brand ambassador for its wafers, nachos and extruded snacks. As part of the association, Ayushmann will be part of the brand’s upcoming campaign and will be featured in a series of films to be released soon. Speaking on association, Director, Balaji Wafers, Shyam Virani said, “We are delighted to have Ayushmann Khurrana as our brand ambassador. Apart from being a great actor, he has an immense appeal with the Indian audiences, especially the youth pan India. What makes him unique is that he is both aspirational and down-to-earth and can easily…

Ola’s food business will focus on becoming a food-first company with a massive kitchen infrastructure and a slew of brands Ride-hailing firm Ola is all set to launch a portfolio of in-house food brands and take them across the country. Ola’s food brands would not only be available on external platforms like food delivery apps Zomato and Swiggy, but also offline stores including restaurants, food trucks, cloud kitchens, and pop-up kiosks that Ola is planning to set up. In a statement, Chief Executive, Ola Food Business, Pranay Jivrajka said, “It is a very big opportunity and there are very few…

During this festive season, Car maker Maruti Suzuki India has allegedly launched a new festival season-specific campaign viz., “Ghar Aaya Tyohar.” The new campaign will showcase the entire range of vehicles that are sold through the carmaker’s Arena retail channel, including Alto 800, Celerio, Dzire, Eeco, Ertiga, S-Presso, Swift, Vitara Brezza, and WagonR. Maruti Suzuki India has brought great offers to the consumers during this festive season, which includes, Rs 60,000 on Celerio, Rs 96,100 on Vitara Brezza, Rs 77,600 on Swift (Diesel), Rs 50,000 on Swift (Petrol), Rs 60,000 on Alto 800, Rs 55,000 on Alto K10, Rs 83,900…

The fashion accessories brand of Future Lifestyle Fashions, Ceriz has allegedly appointed Sara Ali Khan as the brand ambassador for its autumn-winter campaign. The actress will be the face of the brand’s campaign for its autumn winter bag collection  Speaking about the association with Sara, Head, Ceriz, Tanushri Dhoot Biyani said: “We are happy to have Sara endorse the new autumn winter handbag collection by Ceriz. The collection has something in store for different fashion needs and will enhance ones look by adding that extra touch of elegance. The new range is endless and is sure to woo all aspiring…

Halonix became the first brand to launch Inverter LED Battens, another innovation in the LED lights segment. These LED battens will be able to provide a light back-up of up to four hours at the time of a power-cut. The Halonix Inverter LED Battens will be providing a convenient and easy to access solution to homes, shops, and offices that get affected by power cuts. Managing Director, Halonix Technologies Pvt Ltd., Rakesh Zutshi said, “With the launch of Halonix Prime Inverter LED Battens, we have once again demonstrated our ceaseless commitment towards ‘Made for India and Made in India’. Providing…

Bengaluru-headquartered integrated health and wellness start-up, cure.fit ropes in Star India fast bowler Jasprit Bumrah as the brand ambassador for its premium sportswear brand, Cultsport. Bumrah is known as one of the best bowlers in the circuit and so the brand feels that he will be able to add a lot of value to the brand. Speaking on the association, Head, Cultsport, Gautam Kotamraju said, “Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance and perfection.” Bumrah said, “I am excited to associate with a brand like cultsport that is…

Pixel 4 and Pixel 4 XL are to be launched on October 15, but their prices are leaked ahead of their launch. According to reports, the Canadian pricing of the upcoming Google Pixel smartphones – Pixel 4 are: CAD 1,049.95 (approximately Rs. 56,000) for the 64GB variant and the 128GB for CAD 1,199.95 (approximately Rs. 64,000). Whereas, the Pixel 4 XL would be available at CAD 1,199.95 (approximately Rs. 64,000) for the 64GB variant and the 128GB model is supposed to be priced at CAD 1,359.95 (approximately Rs. 72,500). So far specifications are concerned, Pixel 4, Pixel 4 XL would…

Bed Bath & Beyond has launched One Kings Lane Open House, its second private label home furnishings brand. The product lineup allegedly includes a wide range of furniture and décor, ranging from large-scale sofas, tables and bookcases to accent seating, wall art, mirrors, lamps, throw pillows, rugs, and more. The product prices range from $34.99 for decorative accessories to $1,199.99 for furniture pieces. The new brand will soon be available online, on both One Kings Lane’s and Bed Bath & Beyond’s websites. It follows the launch of the chain’s first-ever private label brand, Bee & Willow Home. Speaking on the…

Actor Govinda will be appointed as the brand ambassador of Madhya Pradesh. In the process, he will help in promoting the state’s traditions and tourist places. In the 1990s, the 55-year-old was one of the most successful Bollywood stars. Also, he had a five-year stint as Congress Lok Sabha MP from Mumbai North constituency, after he defeated BJP heavyweight Ram Naik in 2004. Public Relations Minister, PC Sharma in a statement said, “The state government was planning to set up a film city as several productions units are visiting places like Maheshwar, Mandu and Bhopal to shoot movies. Several Bollywood…