Ola to launch portfolio of in-house food brands

Ola’s food business will focus on becoming a food-first company with a massive kitchen infrastructure and a slew of brands

Ride-hailing firm Ola is all set to launch a portfolio of in-house food brands and take them across the country. Ola’s food brands would not only be available on external platforms like food delivery apps Zomato and Swiggy, but also offline stores including restaurants, food trucks, cloud kitchens, and pop-up kiosks that Ola is planning to set up.

In a statement, Chief Executive, Ola Food Business, Pranay Jivrajka said, “It is a very big opportunity and there are very few food brands with a national footprint. Eating out was an indulgence four years back and now it is part of the daily routine. And the food and supply has to modify with that behavior. We aim to have a national presence for our (food) portfolio and our goal is to have 80 per cent penetration in the top markets.”