Bed Bath & Beyond launched its second-ever private label brand

Bed Bath & Beyond has launched One Kings Lane Open House, its second private label home furnishings brand. The product lineup allegedly includes a wide range of furniture and décor, ranging from large-scale sofas, tables and bookcases to accent seating, wall art, mirrors, lamps, throw pillows, rugs, and more. The product prices range from $34.99 for decorative accessories to $1,199.99 for furniture pieces.

The new brand will soon be available online, on both One Kings Lane’s and Bed Bath & Beyond’s websites. It follows the launch of the chain’s first-ever private label brand, Bee & Willow Home.

Speaking on the launch, President of One Kings Lane and chief brand officer of Bed Bath & Beyond, Debbie Propst said, “This collection is tailor-made for our design-savvy shoppers. We are thrilled to offer our customers an accessible take on the chic aesthetic of One Kings Lane by offering lavish and livable looks. This launch is another step in bringing a meaningfully differentiated assortment to Bed Bath & Beyond customers.”