Author: Jamie Prescott

Jamie has worked at some of the most creative branding agencies in the United Kingdom. He loves writing, and because of his experience with branding agencies, Jamie writes fabulous news about brands.

Priyanka Chopra is one of the most talked-about global Indian faces of the millennial era. Besides top-rated films, the desi girl has a bag full of endorsements to her credentials. From being crowned Miss World to becoming Mrs. Nick Jonas, PC has been the face for various brands worldwide. PC has taken the brand endorsement game to the next level. PC is at the top of the game, she is the global ambassador for Pantene and a Global Citizen for GAP. She has also endorsed brands, which includes, Pepsi, Nokia, Garnier, TAG Heuer, Appy Fizz, Nirav Modi, Schmitten Luxury Chocolates,…

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Radisson Hotel Group, one of the world’s largest hotel groups, enters the future of digital hospitality with the launch of its new multi-brand platform and mobile-first global website, RadissonHotels.com, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders. The group said the platforms would offer a more “personalised” experience and would be the main places for Radisson Rewards members to view and redeem points…

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MBG Group launches its new super-premium vodka brand. The new product, 9 MILE VODKA, will be introduced to Germany, the United Arab Emirates, Spain and Hong Kong. MBG has amassed more than 15 years of development and marketing experience in the vodka market, so the company has the necessary expertise to turn this new product into another winning brand. This premium vodka is made from high-quality ingredients, crystal-clear water and carefully selected grain varieties. 9 MILE VODKA flows through granite rock during the manufacturing process, a unique filtration method which gives the 37.5% ABV drink its mild, authentic taste.

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The bookings for the Kia Seltos will begin today ahead of its launch on August 22. It can be booked online or at any of Kia’s touchpoints across India. The Kia Seltos compact SUV is slated to launch on 22 August 2019 and the pre-bookings for it are now open. Order can be placed either online or at any of Kia’s 206 sales outlets in the country for a nominal deposit of Rs 25,000. Kia will be offering the Seltos in only two variants at the time of launch – the GT Line and Tech Line, with three BS6 engine…

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Drug maker Lupin is all set to launch its first biosimilar product and commercialize its first inhalation product in the US in the current fiscal. Addressing shareholders in the company’s Annual Report for 2018-19, Lupin Chief Executive Officer Vinita Gupta and Managing Director Nilesh Gupta said the new launches across the globe would help it achieve sustainable growth. “Looking ahead, FY2020 is an exciting year for Lupin as we plan to bring our first biosimilar to market, commercialise our first inhalation product in the US, continue the growth momentum in our US generics business and launch our injectables portfolio,” they…

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Apple Inc’s top-end iPhones, assembled in India by Foxconn’s local unit, are likely to hit Indian stores next month, a source said, potentially helping the tech giant drop prices in the world’s second-biggest smartphone market. Some approvals are pending, but the India-made iPhone XR and XS devices are expected to hit the market by August. Expanding local assembly will help Apple save on high taxes levied on the import of fully-built devices, as well as meet local sourcing norms for opening its own retail stores in India. Apple’s devices are coveted by millions of Indians, but its premium pricing has…

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Prism Vision Group serves 26 ophthalmology locations throughout N.J. and Pa. Company officials announced the launch of #PrismVisionGroup, the largest ophthalmology administrative services care provider organization in the region. @vision_prism The new entity is led by Steven Madreperla, MD, Ph.D., a practicing ophthalmologist and one of the founding partners of NJRetina. “We are very excited about the new brand name which clearly reflects our legacy as well as vision of becoming America’s premiere, independent eye care organization,” said Dr. Madreperla. “Through the Prism Vision Group affiliation, practices can outsource their administrative business tasks and focus on spending more time with…

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YouTube’s Dolan Twins — an identical twin duo that has amassed 40 million subscribers across social media on the strength of their weekly comedic vlogs — are getting into the fragrance game. Ethan and Grayson Dolan — who are 19 — are collaborating with a brand new Gen Z and millennial-targeted fragrance brand called Wakeheart to launch two unisex fragrances. Pricing information and photos of the products will be revealed by the guys on their social media accounts on Friday, which is when the brand will launch at Wakeheart.com. Wakeheart was founded and is being incubated by digital entrepreneur Kevin…

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Actor turned serial entrepreneur, Sunny Leone has launched her innerwear brand, “Infamous by Starstruck’, aimed at “all kinds of women all around the world”. After her foray into the beauty and cosmetics segment, actor Sunny Leone has made a grand entry into the $262 billion global licensing and merchandising industry with the launch of her innerwear brand, The brand was launched at the India Licensing Expo in Mumbai, her brand was also felicitated with “The Most Engaging Brand on Social Media’ award at the Labels Award event powered by Marie Claire. At the launch, Sunny said, “Infamous is for all…

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This marks the end of a process that started last year with funding support from the Canadian Olympic Committee’s National Sport Federation Enhancement Initiative. Originally founded in 1882 as the Canadian Wheelmen’s Association, Cycling Canada is among Canada’s oldest national sport organizations. “While the sport of cycling is complex and continues to evolve, we are an organisation whose mission and purpose remain rather simple – to inspire Canadians through cycling,” said Cycling Canada executive director Matthew Jeffries. Further he said, “It is our shared passion and we want our brand to reflect this passion as well as our dedication towards…

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