The Imaging Division of FUJIFILM North America Corporation has partnered with McCann on the launch of its new interactive global branding campaign for its INSTAX line of products. The campaign not only focuses on brand awareness, but also it focuses on the importance of creating shareable memories that can be printed and given to others. The campaign is launched with the tagline, “Don’t just take, give™”.” The new campaign will be communicated via series of vignettes showing different people bringing the joy of INSTAX to life in their daily experiences, via street photography, travel adventures, nights to remember with best…
Author: Jamie Prescott
Jamie Prescott
Jamie has worked at some of the most creative branding agencies in the United Kingdom. He loves writing, and because of his experience with branding agencies, Jamie writes fabulous news about brands.
IHG (InterContinental Hotels Group) has successfully launched franchise sales efforts for its newest brand—Atwell Suites—in the U.S. The upper-midscale hotel brand is all set to target an estimated $18-billion industry segment that has grown by 70% in the last four years. Atwell Suites was first revealed in May 2019 in Las Vegas to thousands of IHG owners and operators at its Americas Investors & Leadership Conference. Speaking about the launch, CEO, Americas IHG, Elie Maalouf said, “IHG’s brands are known and loved around the world, with the Americas region serving as the birthplace of the Holiday Inn and Holiday Inn…
Meghan Markle recently returned back to work after her maternity leave. The Duchess of Sussex recently launched her new workwear clothing initiative called Smart Works to help the unemployed woman. Mom Meghan Markle has now finally returned back to work after giving birth to baby Archie. Recently she launched her new workwear clothing initiative called ‘Smart Works’ to help the unemployed woman. She designed the clothing line in collaboration with Jigsaw, Marks & Spencer, John Lewis, and her designer friend, Misha Nonoo. The Duchess began working on the initiative from last year, when she visited to the charity, where she…
Xiaomi once again prepares to launch its another smartphone and this time it is Redmi Note 8 Pro. It is expected to be much more popular than even the Redmi Not 7, which is already sold in India. Redmi fans will definitely be waiting for the Note 8 Pro. Redmi Note 8 Pro is coming with MediaTek processor. Speaking about it, MD, MediaTek India, Anku Jain told that a lot is riding on this phone as far as his company is concerned and he hopes to win hearts and minds of the Note 8 Pro users. He also believes that…
International pop star Dua Lipa, who made her debut in 2015 with the single “New Love” has announced that she will perform at the OnePlus Music Festival in India. This is going to be her first-ever live concert in India. Speaking about the announcement, Lipa said, “I am so excited to perform in India for the first time ever. I’m excited to get back on stage, (and) I feel like it’s going to be such a fun night.” The OnePlus Music Festival is set to take place on November 16 (Saturday), at the DY Patil Stadium in Mumbai. The singer…
Bollywood actor Ranveer Singh has been appointed as the brand ambassador of JBL globally. Singh will be endorsing an exciting new range of JBL’s consumer audio products in the coming months. Also, he will be seen participating in a series of marketing initiatives to further strengthen JBL’s dominance in the country. Pradeep Chaudhry, Country Manager, Harman India, in a statement said, “No one can represent the true spirit and energy of JBL better than Ranveer Singh. His captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing…
With the aim to reach consumers across the length and breadth of India, The Body Shop, global iconic and ethical beauty brand has appointed Shraddha Kapoor its newest brand ambassador and has launched its first-ever TVC with Kapoor. The brand has positioned itself as an environment-friendly, cruelty-free and sustainable brand. With this, the brand believes that Kapoor is the right fit as she already supports environmental causes and animal rights. CEO – The Body Shop India, Shriti Malhotra said, “We strongly believe and propagate that beauty is not just about appearance, but is equally about who we are and our…
Edison Nation, Inc., is a multifaceted ecosystem that fosters innovation and drives IP, media and consumer products is all set to enter the health and wellness industry with their new brand Sol & Salud. Edison Nation will launch these products under their new Health and Wellness Brand – Sol & Salud. Sol & Salud embraces balancing the mind and body in order to achieve maximum health through its range of products. Part of its introductory product line will be a Himalayan salt lamp along with an essential oil diffuser. This lamp is said to have many health benefits such as…
A leading seafood exporter, Amalgam Group is all set to launch a range of frozen food items in India. The products would specifically target health-conscious people. The company has allegedly started with gluten-free rice roti and will soon be launching gluten-free parathas and chapatis. Some of its products are: organically grown green peas and sweet corn and coconut products obtained from organically-certified islands of Lakshadweep. Chairman of Amalgam group, Abraham J Tharakan, in a statement said, “The objective is to position Buffet brand as the country’s first health-oriented frozen food range. The company has been in the forefront of export…
Summer Fridays’ CC Me Serum, which is the brand’s first skincare product that’s not a mask. CC Me Serum is a newer brand’s step to move out of the world of masking. According to the Summer Fridays social media account, the serum features two vitamin C and squalane derivatives, which act as a brightening product. The serum is meant for skin types with hyper-pigmentation and dark spots while imparting a gorgeous glow. The brand is now launched its website as well as in-stores and online at Sephora. CC Me’s main ingredient is vitamin c. The reasons vitamin C is used…