Intimates brand Nudea set to launch on September 30

A new fit-centric intimate’s brand, Nudea that offers expertly crafted, comfortable lingerie fitting perfectly on a feminine aesthetic, is set to launch on September 30. Available direct to consumer and online-only, Nudea will modernize the measuring process with the focus on user experience and customer satisfaction – from initial online browse through till delivery.

According to the brand’s press release; the marketing activity for the brand launch will include paid social, influencer engagement, a customer referral programme, an extensive trade and consumer PR campaign, user-generated content, and direct-to-consumer Nudea Fit parties. 

‘Nudea’, which mean new goddess, is fuelled by the passion with fit and inclusivity and embracing the cultural shift from overtly sexy lingerie to a more modern, body-positive attitude, which appeals modern-minded women.