BE Exclusive: ‘Living it up,’ says, SonyLIV as it takes a regional dive; the video streaming platform intends to bring back some of the popular TV shows to grab eyeballs. With the increase in video over-the-top (OTT) platforms, SonyLIV has also decided to join the league. Currently the monthly user base on the video streaming platform ranges between 65 million-70 million. However, Sony Pictures Networks India, aims to increase its monthly active user base on video streaming platform to 100 million with the launch of 15 original shows in Tamil and Telugu.
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Brand Education
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South India-based footwear maker U4ic have roped in Aamir Khan as their new brand ambassador. With Bollywood Star Aamir Khan as its brand ambassador, (Euphoric) International is aiming Rs 1,000 crore turnover in two years from its youth-centric brand Walkaroo. The footwear maker has started its marketing campaign since 2016 when they hired cricketer Rohit Sharma as their first brand ambassador. The company’s Managing Director Noushad Veluthedath said, “The Company has roped in Aamir Khan as they want to make Walkaroo a youth brand and not just restrict it to the sports footwear category, also aiming Rs 1,000 crore revenue…
New Delhi based ethnic wear brand Aurelia by TCNS Clothing has opened its new store in Nepal. The store is spread over 490 square feet and is located at central mall in the Biratnagar city, the company said in a statement. The brand is all set to expand itself in every corner of the world as it is clear with the grand opening of its new store in Nepal. Last year, however, the brand appointed Bollywood actress Disha Patani as their brand ambassador. The brand has successfully expanded its retail footprints in the country with over 200+ standalone stores across…
Puma has signed 2019 WNBA No. 1 overall pick Jackie Young and No. 4 pick Katie Lou Samuelson to multiyear endorsement deals. It is the part of company’s larger brand strategy to expand its presence in the sport. The company returned to the NBA last year, after a 20-year absence. “We’ve long known that no matter what we do in the space of basketball, it was going to have to include the women’s game and the WNBA,” said Adam Petrick, Puma global director of brand and marketing.
Carla Daddesi and her daughter had already established a boycott mentality by not simply supporting any business that supports the abortion industry. Daddesi and her three teenage daughters — Vittoria, 18; Isabella, 16; and Giulia, 13; launched COL 1972 They are now expanding the brand, with the Abby J collection set to debut on June 14 and the Tweens collection in the planning stages. To promote what they believe to be the first line of “pro-life fashion” that celebrates a culture of life, provides women with beautiful and modest clothing, and raises money for pro-life organizations.
Philadelphia-based popular retail chain Urban Outfitters Inc., whose family of brands sells trendy apparel that is particularly popular among college students and other young people, created by college friends Dick Hayne, Scott Belair and Judy Wicks, is entering into clothing rental market. Very soon it will launch its service with a name Nuuly. Monthly charges for six pieces would be $88. Nuuly will compete with services like Rent the Runway and offer clothing from Urban Outfitters and other brands, including Levi’s. Urban Outfitters Inc. currently has 245 stores, including dozens in Europe and Canada.
PrettyLittleThing, a UK-based fashion retailer, aimed at 16-24 year old women. The company is owned by Boohoo Group and operates many countries. The brand’s main headquarters are in Manchester, with offices in London and Los Angeles. Founded in 2012 by brothers Umar and Adam Kamani. From humble beginnings as an accessory only brand with just 20 products on site, the company have since grown into a forward-thinking fashion brand. The only objective of the brand is to bring killer, affordable style to female fashion breakers and makers across the world. The brand is so committed, and has always been breaking…
True Leaf Medicine International Ltd, announced that is tapping star choreographer Laurieann Gibson and her beloved 12-year-old Pomeranian Samson as brand ambassador for its subsidiary True Leaf Pet Inc. Born and raised in Toronto, Gibson is a globally respected choreographer and creative director, having choreographed music videos and live performances for Alicia Keys, Beyoncé, Nicki Minaj, Lady Gaga, Katy Perry, and many more. Her on-screen credits include “Making the Band,” “So You Think You Can Dance,” “Dance Moms,” and “Starmaker.” Gibson will be a judge on the 16th season of the hit show “So You Think You Can Dance” starting…
Asahi Kasei, a global Japanese leader in chemical and materials science products, has appointed Amrita Raichand, an eminent Indian chef and celebrity as the brand ambassador for Asahi Kasei’s consumer products in India. The partnership agreement has been facilitated by Heeta Parikh, Founder & CEO, of Silver Spun Brand Solutions, a fully integrated marketing firm. On this, Chef Amrita Raichand says “I’m very happy to be the brand ambassador of this renowned Japanese company for premium wrap who have in great detail explained to me about how good and reliable their products are. Image Credit: Food Food
Facebook has been in contact with US and British financial regulators to bring ‘GlobalCoin’ which would work with a new digital payments system in about a dozen countries. ‘GlobalCoin,’ starting in the first quarter of 2020. , the broadcaster said on its website. Facebook’s currency would be “stablecoin”, a digital unit pegged to the dollar in contrast to more anarchic means of virtual payment such as bitcoin. Facebook chief Mark Zuckerberg has said that adding e-commerce is the logical evolution of the company’s advertising-based business model.