Puma adds top WNBA rookies to expanding basketball roster
Puma has signed 2019 WNBA No. 1 overall pick Jackie Young and No. 4 pick Katie Lou Samuelson to multiyear endorsement deals. It is the part of company’s larger brand strategy to expand its presence in the sport. The company returned to the NBA last year, after a 20-year absence.
“We’ve long known that no matter what we do in the space of basketball, it was going to have to include the women’s game and the WNBA,” said Adam Petrick, Puma global director of brand and marketing.