Author: Brand Education

WIth the sale of OpTic’s parent company, Infinite Esports, some original creators in order to keep the brand alive have launched a new apparel brand. While the design doesn’t match the current team’s logo, it does match one used quite a long time ago. The brand is named ‘OG’ — for “Old Guard” — the new apparel line is showcased by some of OpTic’s biggest names. Among them are Create, Hitch, Maniac, BigTymer, MBoze, and Flamesword. Presently, this apparel line only has one item, which is the “Chainbreaker” shirt and will be available on June 15, with no price currently…

Ed Sheeran has teamed up with Heinz to release his own brand ‘Edchup’ of its famous tomato ketchup. Sheeran broke the news to his 29 million Instagram followers on June 5. Alongside a picture of himself kissing the special edition bottle of ketchup, the pop star wrote, “It’s actually real and you’ll be able to get your hands on one very soon.” View this post on Instagram It’s actually real and you’ll be able to get your hands on one very soon #Edchup #KetchupDay #EDxHEINZ #TheDreamThatKeepsOnGiving #Advert ? @marksurridge A post shared by Ed Sheeran (@teddysphotos) on Jun…

A‌i‌r‌b‌n‌b‌‌ ‌I‌n‌c‌.‌, based out at San Francisco, California, United States, it is an American online marketplace and hospitality service brokerage company. Members use the service to arrange or offer lodging, primarily homestays, or tourism experiences. The company absolutely act as a broker, receiving commissions from each booking. AirBnb is a shortened version of its original name, AirBedandBreakfast.com. The company was conceived after its founders, roommates and former schoolmates Brian Chesky and Joe Gebbia put an air mattress in their living room, effectively turning their apartment into a bed and breakfast, in order to offset the high cost of rent in…

CEO Realme, Madhav Sheth today said that the Shenzhen-based manufacturer will be among the first brands to launch 5G products globally this year. However, 5G is still a nascent technology in the market and even many well-established brands have not yet confirmed if they will be launching 5G-enabled products by the end of this year. In his tweet, Sheth said, “#5GisReal …. Straight out of meeting room with Mr. Sky Li. Glad to share you our latest R&D updates: #realme will be among the first brands to bring 5G products globally this year. And we are determined to bring the…

Casio India has appointed Bollywood actor Tiger Shroff as the brand ambassador for its popular range of G-Shock watches. The actor is perfectly able to emulate the brand’s values of toughness combined with style and attitude that reverberate with the youth of today. As part of the brand ambassador engagement, Casio will launch the campaign #ChallengeTheLimits across different touch points including television, media, digital and social. Kulbhushan Seth, Vice-President, Casio India said, “Tiger Shroff is one of the most promising newcomers of this generation.”

Gucci, is an Italian luxury brand of fashion and leather goods, founded by Guccio Gucci in Florence, Tuscany, in 1921. The brand is part of the Kering Group. A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches. The company operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World’s Most Valuable Brands list, Gucci is ranked…

WeedMD Inc, producer, distributor, and seller of medical-grade cannabis in Canada, is jumping into the recreational market with the launch of an adult-use brand. Color Cannabis will roll out online and in stores across Canada this month. The brand will offer up to 10 marijuana strains in vibrant packaging, including several of its own unique varieties like Pedro’s Sweet Sativa, Ghost Train Haze and ACDC The brand is set to debut a line of dried cannabis flower in mid-June, with oil and capsules to follow in the coming months.

Ewan McGregor Is The V85TT Brand Ambassador ‘Cause He Loves It. As part of the V85TT launch, McGregor traveled around the rugged, breath-taking landscape of Southern Sicily, began his journey at Molas Resort and ended at golf course. McGregor, agreed to promote the new model only after testing it first, is captured riding the adventure bike over all sorts of terrain effortlessly. And that’s the thing: the bike isn’t just pretty, it has substance too—kind like McGregor himself actually. Sales of the V85TT have surpassed expectations, especially in Italy, Germany, France and the UK. Both V85TT & McGregor, have style,…

Kriti Sanon joins actor Ayushmann Khurrana who already endorses UrbanClap’s air conditioning repair services In order to urge women to make smart choices and book on the platform for their beauty, wellness and grooming services at home. UrbanClap roped in Kriti Sanon as their brand ambassador for their beauty vertical. UrbanClap, digital home services platform, on Monday announced that it has appointed Bollywood actor Kriti Sanon as its brand ambassador for the beauty vertical. New television campaign, called ‘Smart Salon’ featuring the actress promoting the at home beauty services which includes skin-care, hair-care, makeup, spa, massage and men’s grooming services.

Popular consumer brand, Veeba Foods has forayed into child nutrition segment with its new brand, V-Nourish, a scientifically designed wholesome nutritional supplement for kids above 5 years. The company has teamed with Shah Rukh Khan for V-Nourish’s launch campaign, Shaitan ki Jaan. V-Nourish was launched in 4 variants – Choco-Cookie flavour, Strawberry flavour, Badam flavour and Kesar Pista flavour, V-Nourish is available in modern trade and general trade stores across top 100 cities in the country. The marketing campaign is to re-establish this belief that children should be active, healthy, energetic and brimming with ideas and curiosity. Image Credit: Exchange4Media