Author: Brand Education

Landmark River North hotel owned by Murphy Development Group IHG Hotels & Resorts announced today plans for the first dual-branded voco Hotel in the US in downtown Chicago. A Chicago landmark for over four decades, the property has long been recognized as a Holiday Inn. The hotel is currently undergoing a complete renovation that will include transforming a portion of the existing building into a voco Hotel. voco, a premium brand from IHG that focuses on expressive design and provides hotel owners the ability to retain their property’s individuality, continues to grow with 19 properties open globally and 29 properties in the global…

Today, the U.S. Chamber of Commerce Foundation is pleased to name Tom Wilson to a three-year term as its board chair. Wilson, who is chair, president and CEO of The Allstate Corporation, succeeds William G. Little, chairman of Quam-Nichols Company. “I’ve had the privilege of working alongside and learning from Tom for many years and continue to be impressed by the sense of purpose and passion he brings to everything he does,” said Suzanne P. Clark, president and CEO of the U.S. Chamber of Commerce and CEO of the U.S. Chamber of Commerce Foundation. “At a time when our world faces unprecedented challenges that demand bold solutions and fearless thinking, the work we do…

Midway through 2021, a new report and state-by-state job loss breakdown released by the American Hotel & Lodging Association (AHLA) find that while leisure travel is starting to return, the hotel industry’s road to recovery from the pandemic is long and uneven, with urban markets disproportionately impacted.Industry projections have improved since January with the uptick in leisure travel, but the industry remains well below pre-pandemic levels. Key findings include: More than one in five direct hotel operations jobs lost during the pandemic—nearly 500,000 in total—will not have returned by the end of the yearHotel occupancy is projected to drop ten percentage points from 2019 levelsHotel room revenue will…

Everrati, a leading technology company specialising in the redefining and futureproofing of automotive icons through the integration of advanced electric vehicle powertrains, and Superformance, the leading manufacturer of 1960s-era continuation component sports cars, have formed a strategic partnership – with the first new model being an electrified version of the legendary GT40. Everrati was founded to further the legacies of some of the most desirable and iconic cars in the world, redefining and precision re-engineering them with state-of-the-art electric drivetrains, maintaining and enhancing the character of the original. Each Everrati is fitted with acustom-designed electric power unit and battery system,…

POPUPS BRAND, true to their essence and getting their inspiration on their friendship and the obsession of finding the perfect tote, best friends from childhood Andrea and Alexandra created what is now a new trend in handbags and totes. The brand aspires to conquer the market with a simple premise, innovate on prints while focusing on crafting the perfect tote bag for today’s modern women, offering the ability to make their bags unique with innovative personalization options. Pop Ups Brand carries handbags, totes, and accessories that adapt to different trends and lifestyles. “We designed a line of accessories that are meant for…

Brand engagement is an essential strategy to connect with your customers through rational and emotional communication. When brands go beyond showing their products and services, they engage with people through interactive marketing, storytelling and holistic experiences. Researches reveal that just 4% of digital brands advertising gets more than 2 seconds of attention. This is a horrible return on investment, and there are very few people in the industry who understand the value of brand engagement. Gaurav Gulati is the pioneer of brand engagement globally, and he is an expert in bridging the gap between business and customers. Gulati is an…

U&i, India’s leading Gadget Accessory and Consumer Electronics brand announces the launch of four wireless neckbands which is an addition to its existing neckband category. The newly launched wireless neckbands are- ‘RAPID SERIES NECKBAND’, ‘POSSIBLE SERIES NECKBAND’, ‘BUDDY SERIES NECKBAND’, and ‘SECRET SERIES NECKBAND’. All four neckbands offer impeccable sound quality and heavy bass that ensures superior sound quality while listening to the calls or enjoying music anytime and anywhere. In today’s lifestyle, the use of wireless earphones has become a trend these days. Enjoying hassle-free music with neckband-style wireless earphones has become a rage since it offers great sound quality at an affordable price. U&i as an innovative brand understands…

Gaurav Gulati is a world-renowned leader in brand building and holds the impressive titles of “ Asia’s Leading Personal Branding & Engagement Consultant ” and “ Brand Awareness Guru ” Gulati is launching a new podcast series, “The Real Brand,” where he will dive deep into all things related to branding, including how to get started with the fundamentals and know-how of the branding industry, and ultimately building a stable and effective brand that is competitive, stands out, and leaves an impact. Addressing all topics in both Hindi and English, Gulati will bring light to the more complicated and confusing…

Brand.Education sat down to talk with Jeseka Price, Founding Publisher of Price Royalty Publishing, Executive Producer and A&R for Amada Records, a sub-label underneath HUSH Media Networks. Price Royalty Publishing is a black woman-owned, small business based in Houston, Texas. Price Royalty Publishing, Services a wide variety of clients and artists in the music industry – From Publishing, Sync opportunities, Promo, Pitching, Social-Music Marketing, Media PR services, Distribution, and Production Consulting Hi Jeseka, Can you tell us what was your biggest fear prior launching your business “Price Royalty Publishing”?I believe my greatest fear is still the fear of failure, which…

German consumer electronics giant Blaupunkt launched four ‘Made-in-India’ Android TV models today in India. The brand has entered into an exclusive licensing agreement with the Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Blaupunkt’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. The products will be available to customers from July 10th onwards on India’s homegrown e-commerce marketplace, Flipkart. With pricing starting from INR 14,999, the four Android TV models include a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV and 55-inch 4K Android TV. The 32-inch version is available at Rs 14,999, powered by Android 9 is bezel-less which comes with 40W speaker output,…