Actress Ananya Panday has made history as the first-ever Indian brand ambassador for iconic French luxury fashion house Chanel. The announcement marks a major moment in the global fashion world, highlighting India’s growing presence in the luxury market.
Chanel selected the 26-year-old star for her fresh style and her connection to a new generation. The brand described Ananya as someone whose values align with Chanel’s and who represents “a generation of evolving tastes and fiercely independent identities.”
Ananya shared her excitement in an Instagram post, calling it a dream come true. Alongside a series of photos showing her journey with the brand, she wrote:
“Beyond grateful and excited for my journey with @chanelofficial. The first ever brand ambassador for and from India. Dreams really do come true.”
This partnership comes exactly one year after Ananya attended Chanel’s show at Paris Fashion Week, which many now see as a hint at her growing bond with the brand.
In a statement to Business of Fashion, Ananya said the opportunity reflects how young people today are exploring fashion with curiosity and confidence.
With this historic appointment, Chanel taps into the rising influence of Indian consumers and celebrates a new era of global representation in luxury fashion.