A small, elf-like toy named Labubu is quickly becoming one of the biggest fashion and collectible trends of 2025. It’s not just a toy—it’s a statement. From celebrity posts to street style snaps, Labubu dolls are showing up everywhere. But what exactly is Labubu, and why is everyone talking about it?
What is Labubu?
Labubu is a character designed by Kasing Lung, a Hong Kong-based artist. It first appeared in a Nordic-style picture book, where Labubu was part of a fantasy group called “The Monsters.” Labubu is different from other cute characters like Hello Kitty. It has wide eyes, a mischievous smile with nine tiny teeth, and a furry exterior.
In 2019, the popular toy company Pop Mart started producing Labubu dolls as collectible figures. Each new version of Labubu features different facial expressions, clothing, and themes, making every doll feel special.
Why Is Labubu So Popular?
- Blind Box Mystery – Most Labubu dolls are sold in blind boxes, which means you don’t know which design you’re getting. This surprise element makes them more exciting to collect.
- Celebrity Endorsement – The hype really grew after Lisa from BLACKPINK showed her Labubu in 2024. Since then, stars like Kim Kardashian, Dua Lipa, and Rihanna have also been seen with one.
- Limited Edition – New Labubu collections are released weekly and often sell out fast, making them feel exclusive and rare.
- Fashion Meets Fun – People are using Labubu dolls as keychains, bag accessories, and even in photo shoots. Their quirky look fits right in with modern, playful fashion trends.
How Much Do Labubu Dolls Cost?
In the United States
You can buy Labubu dolls on the official Pop Mart US website: popmartus.com
- Blind Box (single figure): $13.99 to $17.99
- Special Editions & Gift Sets: $25.99 to $46.99
- Rare resale pieces: Some go up to $300+ depending on rarity and condition
In India
Labubu dolls are available on Pop Mart India and select collectible stores like Kalakaar and CrepDogCrew.
- Official pricing: ₹1,001 to ₹3,669 for regular collections
- Rare or imported editions: ₹5,000 to ₹12,000, based on design and seller
You can shop from Pop Mart’s store here: www.popmart.com
Where to Buy & When?
Pop Mart releases new Labubu collections every:
- Thursday at 9 p.m. online (US time)
- Friday at 10 a.m. in physical stores
Because they sell fast, many collectors line up in advance or set reminders for the drops.
Final Thoughts
Labubu is more than just a toy—it’s art, fashion, and fun rolled into one. Its cheeky smile, ever-changing outfits, and surprise packaging make it exciting for kids, teens, and adults alike. Whether you’re a serious collector or just want a stylish charm for your bag, Labubu offers something special. It’s safe to say, this little monster is the big trend of 2025.