POCO India has announced Bollywood superstar Akshay Kumar as its new brand ambassador. This exciting collaboration comes just days before the highly anticipated launch of the POCO X7 series, set for January 9 at 5:30 PM.
Akshay Kumar, known for his dynamic energy and wide-reaching appeal, perfectly embodies POCO’s ‘Made of MAD’ philosophy. His association with the brand aligns seamlessly with the campaign for the new X7 series, “Xceed Your Limits,” which encourages users to break boundaries and strive for extraordinary achievements.
The upcoming POCO X7 series is poised to revolutionize the premium affordable smartphone segment. The POCO X7 boasts a resilient 1.5K AMOLED 3D Curved Display, while the X7 Pro pushes the envelope with the segment’s largest 6550mAh battery, equipped with advanced Silicon Carbon Technology and a solid electrolyte. Both models are powered by the latest Xiaomi HyperOS 2.0, featuring next-generation AI capabilities for an enriched user experience. Designed for durability, efficiency, and immersive performance, the POCO X7 5G and X7 Pro 5G offer flagship-level innovation at accessible prices, setting a new standard in the smartphone market.
Commenting on the partnership, Himanshu Tandon, Country Head of POCO India, said, “At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Expressing his enthusiasm, Akshay Kumar shared, “Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.”
With Akshay Kumar’s endorsement amplifying the brand’s appeal and the imminent launch of the POCO X7 series, POCO India is set to make waves in the tech landscape, delivering cutting-edge solutions that redefine value and performance for India’s tech-savvy youth.