Fashion trends evolve constantly, few brands can claim to have pioneered a category, but Grace The Brand has done just that in South Africa. Founded by Kylie Shanay Saunders, Grace The Brand is the original Waterproof Jewellery brand in the country, offering water and tarnish-proof, hypoallergenic pieces, and designed to withstand the rigors of everyday life. Whether it’s swimming, working out, or simply wearing jewellery day in and day out, Grace The Brand promises jewellery you never have to take off.
Founder of Grace The Brand
Kylie Saunders’ journey to founding Grace The Brand is one marked by persistence, faith, and grace. From a young age, Saunders knew she wanted to be an entrepreneur, but her path to success was anything but easy. After leaving school, she ventured into the online business world, trying to set up six different stores over two years. However, none of these ventures succeeded as she had hoped.
Each time, Saunders felt like she relied solely on her strength to make her dreams a reality. Only when she turned to prayer and sought guidance from the Lord was the vision for Grace The Brand revealed to her. With renewed purpose and faith, she launched Grace The Brand, which started slowly but soon gained momentum. After six months of steady growth, the brand took off, quickly becoming a leader in the waterproof jewellery market in South Africa.
Reflecting on her journey, Saunders sees her story as one of “Grace of a New Beginning.” She believes that every new day is an opportunity to start over and that, with the grace of God, no person ever reaches a point where they can’t begin again. This sentiment is echoed in her favorite scripture: “Grace and peace be yours in abundance” (1 Peter 1:2).
Waterproof Jewellery for Modern Life
Grace The Brand offers more than just beautiful jewellery. Its products are designed with modern, active lifestyles in mind. Whether customers are hitting the gym, enjoying a swim, or going about their daily routines, Grace The Brand’s pieces are built to last. Made with high-quality gold-plated materials, the jewellery is not only tarnish-proof and hypoallergenic but also elegant and timeless.
Often referred to as “sweat-proof” or “gym-proof” jewellery, Grace The Brand’s pieces are ideal for those who want accessories that can keep up with their busy lives without compromising on style. From necklaces to rings and bracelets, each piece embodies durability and grace.
The Future of Grace The Brand
What began as a small vision has grown into a flourishing business, with customers across South Africa and beyond. Grace The Brand has carved out a unique space in the jewellery industry, offering products that combine faith, practicality, and elegance.
Kylie Saunders’ entrepreneurial journey proves the power of perseverance and faith. Her story inspires others, reminding us that success often comes through challenges and that new beginnings are always possible with grace. Through her brand, Saunders delivers stunning, functional jewellery and shares a message of hope and renewal.
As Grace The Brand continues to grow, it remains committed to its core values—offering beautiful, long-lasting jewellery that customers never have to take off, and doing so with a spirit of gratitude and grace.
For more information, visit Grace The Brand official website: gracethebrand.co.za