Kalyan Jewellers Ltd, India’s leading jewellery retailer, has recently named the popular South Indian actor, Rashmika Mandanna, as its brand ambassador. The announcement was made by Ramesh Kalyanaraman, executive director of Kalyan Jewellers, stating that Mandanna will be endorsing the brand in the South Indian market, where she has a massive following due to her work in South Indian movies.
Mandanna’s appointment as the brand ambassador for Kalyan Jewellers makes her the latest celebrity to join the league of popular names like Amitabh Bachchan, Katrina Kaif, Nagarjuna, Prabhu Ganesan, Shivaraj Kumar, and Kalyani Priyadarshan who endorse the brand across India.
In a statement, Ramesh Kalyanaraman expressed his delight in having Rashmika Mandanna as the brand ambassador for the Telugu, Kannada, and Tamil Nadu markets. He further added that together with Kalyani Priyadarshan, Mandanna will be the face of Kalyan Jewellers’ lifestyle jewellery line-up. They are confident that her popularity and appeal will help them connect with a wider audience and strengthen their brand further.
Rashmika Mandanna also expressed her excitement and honour to represent a brand that has established itself as a hallmark of trust and transparency. She has always been fascinated by the exquisite designs and craftsmanship of Kalyan Jewellers and looks forward to being a part of their journey towards excellence.
Kalyan Jewellers is one of the largest jewellery retailers in India, with a store network of over 170 across India and the Middle East. Their brand has been synonymous with quality, trust, and craftsmanship for over two decades, and the addition of Rashmika Mandanna as their brand ambassador will only help them enhance their brand further.
In conclusion, Kalyan Jewellers’ decision to appoint Rashmika Mandanna as their brand ambassador for the South Indian market is a smart move, considering her massive popularity in the region. With her as the face of their lifestyle jewellery line-up, they are confident of connecting with a wider audience and strengthening their brand further.