YCOM, a renowned mobile accessories brand established in 2011, has recently launched its highly anticipated brand campaign, #ApniSuno, targeted at the Indian audience. The campaign introduces YCOM’s innovative range of smart gadgets and mobile accessories, featuring versatile actor Vijay Varma as its brand ambassador. This strategic move aims to showcase YCOM’s cutting-edge products, including neckbands, speakers, earpods, chargers, and power banks.
Leading the charge in YCOM’s video campaign is Vijay Varma, a well-known face in the world of OTT entertainment. Varma, recognized for his compelling performances in projects like Darlings, Gully Boy, Pink, Lust Stories 2, and more, is hailed as India’s finest youth icon. The #ApniSuno campaign, designed to resonate with India’s dynamic youth, features Varma interacting with young artists and athletes, highlighting the perfect synergy between YCOM’s state-of-the-art gadgets and its youthful users.
The core narrative of the #ApniSuno campaign revolves around empowering today’s GenZ and millennial audience. It encourages individuals to strike a balance between work and personal life, urging them to listen to their inner voice. Vijay Varma, as the face of YCOM, embodies the brand’s identity as a trendsetter in the smart gadgets and mobile accessories market. The campaign emphasizes YCOM’s commitment to providing attractive choices of premium yet affordable smartphone gadgets and accessories to empower its consumers.
Expressing his excitement about being associated with YCOM, Vijay Varma shared, “Growing up as an artist, I craved gadgets that could help me unlock my true potential with respect to how I perceived media, and I feel, YCOM does just that.” He commended the brand for empowering the younger generation with affordable, high-quality, and intricately designed products, going beyond being just a brand and becoming a symbol of youth power.
As a decade-old player in the smart gadgets industry, YCOM is set to expand its presence in major smartphone and gadgets markets across the country, including Uttar Pradesh, Karnataka, Maharashtra, and Tamil Nadu. The #ApniSuno campaign, strategically launched on Republic Day, aims to strengthen YCOM’s image and position it among the top mobile accessories brands in India. Rithish Parthasarathy, Head of Marketing at YCOM, expressed excitement about Vijay Varma’s association, stating that his resonance with the Indian audience will enhance the brand’s relationship with consumers organically.