TAG Heuer Welcomes Swimmer Qin Haiyang as New Sports Brand Ambassador
In a significant move reinforcing its commitment to the world of competitive sports, renowned Swiss luxury watchmaker TAG Heuer proudly announces Qin Haiyang, Chinese swimming sensation, as its newest brand ambassador. Qin Haiyang’s remarkable journey in the aquatic realm has garnered international acclaim, making him a fitting addition to TAG Heuer’s portfolio of outstanding athlete ambassadors.
Born in 1999, Qin Haiyang embarked on his aquatic journey at the tender age of 6. His ascent to stardom reached new heights in 2023 when, at just 24 years old, he became a dominant force in the world of swimming. Qin’s achievements include winning gold at the National Games at 18 and clinching four titles at the World Aquatics Championships, breaking the world record in the men’s 200m breaststroke. Notably, he secured multiple gold medals at the Asian Games and triumphed at the World Aquatics Swimming World Cup, earning him the title of World Aquatics Swimming Athlete of the Year.
Through the partnership with Qin Haiyang, TAG Heuer underscores its dedication to the values of excellence, precision, and pushing boundaries that have been integral to the brand since its establishment in 1860. Qin’s fearless attitude towards challenges and his commitment to every second align perfectly with TAG Heuer’s ethos.
The TAG Heuer Carrera chronograph, with an 18K 3N yellow gold case, adorns Qin Haiyang’s wrist, reflecting his status as a world champion. This choice pays homage to Jack Heuer’s visionary concept of gifting gold timepieces to racing drivers in the 1970s. The TAG Heuer Carrera Chronograph 39mm exudes retro charm and timeless aesthetics, symbolizing the brand’s unstoppable spirit and celebrating achievement, courage, and a relentless pursuit of excellence.
In the swimming pool, Qin Haiyang sports the TAG Heuer Aquaracer Professional 300, a luxury tool watch with a strong connection to the ocean. A continuation of the legacy of the Ref. 844 divers’ watch introduced in 1978, this watch is both bold and elegant, highly functional and versatile. It epitomizes TAG Heuer’s fearless and avant-garde spirit, serving as an ideal companion for sports enthusiasts and fashion-forward individuals.
Expressing his excitement about becoming a TAG Heuer brand ambassador, Qin Haiyang stated, “I am very excited to be a brand ambassador of TAG Heuer. This iconic Swiss watchmaker stands for excellence, precision and breaking the boundaries, which are beliefs I have always held. I look forward to continuing to surpass myself and push the limits together with TAG Heuer.”