Yastika Bhatia Joins Skechers as Brand Ambassador for Performance Footwear

Skechers has announced its latest partnership with Yastika Bhatia, the Indian women’s cricket team’s wicketkeeper-batter, as their new brand ambassador for performance footwear in India. This collaboration marks an exciting milestone for both the brand and the cricketer, blending Bhatia’s athletic prowess with Skechers’ renowned comfort and style.

The announcement comes as Skechers prepares for the launch of its new cricket boots, scheduled to hit the market on September 30, 2024. Yastika Bhatia, who has been training and competing in Skechers cricket shoes for the past six months, has been impressed by the footwear’s performance and comfort. “I’m thrilled to be on board with Skechers! The performance and comfort of their cricket shoes have been incredible, and I’m excited to represent a brand that values innovation in sportswear,” Bhatia said.

Skechers, known for its versatile range of footwear from casual sneakers to high-performance athletic shoes, is looking to strengthen its presence in India’s sportswear market with this new partnership. Rahul Vira, CEO of Skechers Asia, emphasized the importance of supporting women’s cricket and highlighted Bhatia’s alignment with the brand’s values. “Yastika’s talent, dedication, and positive attitude perfectly reflect our mission to partner with dynamic and inspiring athletes. We are excited to have her as part of our team as we continue to invest in and support sports development in India,” Vira stated.

Bhatia’s role will also include appearances in marketing campaigns for Skechers’ performance and lifestyle collections, further expanding the brand’s reach and influence in the sportswear industry.

Joining the ranks of high-profile Skechers athletes such as Ishan Kishan, Sunil Chhetri, and global stars like Harry Kane and Mohammed Kudus, Bhatia’s association with the brand underscores Skechers’ commitment to excellence across various sports. The brand is also the official kit sponsor of the Indian national pickleball team, showcasing its broad appeal and dedication to performance.

As the launch date for the new cricket boots approaches, Skechers and Yastika Bhatia are set to make significant strides in the sportswear market, promising an exciting future for both the brand and its new ambassador.