Wrangler ropes in Smriti Mandhana as brand ambassador
Smriti Mandhana, the Indian cricketer, has been named the brand ambassador for Wrangler by Ace turtle, which is India’s exclusive licensee for the renowned denim brand Wrangler. Mandhana will play an important role in the brand’s marketing campaigns across many mediums.
“We are thrilled to welcome Smriti as the brand ambassador for Wrangler in India as we gear up for a major expansion in FY24 and drive awareness and adoption among consumers. Wrangler has always stood for breaking barriers and encouraging individuals to be their authentic selves. Smriti embodies these values perfectly, and we believe that her association with Wrangler will inspire our customers, especially the youth, to embrace their uniqueness and chase their dreams fearlessly,” said CEO of Ace Turtle, Nitin Chhabra, while commenting on the deal.
Smriti Mandhana has created her brand and her popularity in International Women’s Cricket is known to all. Mandhana’s outstanding performances have given her fans worldwide.
Commenting on the deal, Smriti Mandhana said, “I’m honoured to be associated with Wrangler®, a brand that is synonymous with timeless denim craftsmanship and resonates with my personal style and beliefs. Wrangler® has scaled remarkably in the past couple of years after ace turtle became the exclusive licensee in India. ace turtle’s unique technology-driven and data-rich business model has helped bring the global denim brand closer to millions of Indian consumers. I look forward to help showcase the wide range of denims, ignite the spirit of freedom, encourage individuals to embrace their own journey, and celebrate the joy of self-expression through the timeless appeal of Wrangler®’s denim creations.”